Future-Proofing your SEO Strategy & Performance

Future-Proofing your SEO Strategy: Unlocking the Opportunities of Generative AI

At our 11th online edition of Digital Superchats (SEO Strategy & Performance), our panel of speakers examined a number of topical industry issues from unlocking the opportunities of generative AI to implementing a successful E-E-A-T strategy.

The online session on Tuesday 24th October was e-attended by 100+ senior digital marketers from many of the UK’s biggest and most reputable brands in retail, fashion, ecommerce, finance, travel, legal, healthcare, leisure & lifestyle, automotive and consumer products.

Delegates included: Barclays, Sainsbury’s, Superdry, French Connection, Sharps, Farfetch, Wickes, Dominos, Vodafone, The Gym Group, Castore, inov-8, Pooch & Mutt, Pets at Home, Vertu Motors, On The Beach and many many more…

The Talks:

  • Future-Proofing your SEO Strategy: Unlocking the Opportunities of Generative AI                  
  • Brand vs Non-Brand Traffic: Why You Don’t Want To Miss Out On Either 
  • How to Reduce your Reliance on Paid Search with SEO 
  • The Missing E: How to Demonstrate First-Hand Experience in Your E-E-A-T Strategy 

A massive thanks to all our speakers: James Bentham (Head of SEO at Search Laboratory), Ben Garry (SEO Lead at Impression), Paul Norris (Organic Director at Journey Further) and Olivia Day (SEO Lead at Digitaloft).

A special thanks to  our official recruitment sponsor – Forward Role Recruitment and to  Jamie Pollard (Impression) for doing a fantastic job in his role as MC!

Watch the “Official Video Recording” from Digital Superchats #11 below (Complimentary)

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