Dr Catherine Kelly, Marketing Practice Director at Jaywing

Catherine has a PhD in mathematics and 15 years’ experience of delivering exceptional analytical, modelling and research projects for global blue chip FMCG companies, working with the likes of Guinness, Smirnoff and Kellogg’s. Catherine recently left her role as Head of Data Science at Asda to join the Jaywing team.

Catherine has a passion for using mathematics creatively to transform customer data into actionable insights that enable marketers to understand the impact of their marketing and create timely communications that enhance the customer experience, whilst optimising marketing spend.

Catherine’s strategic roles within businesses, coupled with her strategic understanding and functional expertise, has enabled her to harness and utilise big data and technology to help brands answer key questions to drive business value and change.

Kyle Fedyszyn, Head of Marketing & Digital at Hermes

Kyle’s passion for digital marketing, technology and creative ideas, resulted in him delivering a digital strategy that provided the single biggest performance globally for one of the world’s largest business expense companies, Fleetcor.

Kyle joined Hermes, the UK’s second largest carrier in 2017, where he has injected radical digital changes that are helping to evolved the business, including introducing a data science approach, econometrics and attribution to transform the online customer experience and drive revenue growth as Hermes looks to become the consumer’s carrier of choice.

Ben Bisco, Strategy & Planning Director at twentysix

Ben is the Strategy and Planning Director of twentysix.  He has more than 15 years’ experience planning & delivering digital campaigns both client and agency side. He’s got a ton of experience in just about every market going, from fashion to financial services, holidays to home improvements, furniture to family trees.

At twentysix, Ben sits between the SEO, PPC, Display, and Data & Analytics teams, working closely with clients to define integrated strategies and drive marketing effectiveness.

Chris Attewell, CEO at Search Laboratory

Chris joined Search Laboratory in 2012 and has helped clients including VISA, glh Hotels and Citrix to grow their online traffic and revenue during that time. As CEO, Chris provides strategic leadership and direction for Search Laboratory’s operations in the UK and the US, working with clients and internal teams to deliver profitable online customer acquisition campaigns across multiple countries.

Rich Ellis, Director of Paid Media at WMG

Director of Paid Media at WMG, Rich Ellis is a talented digital strategist with a head for data. Able to make even the most complex of concepts accessible to all, Rich is skilled at communicating complicated algorithms and advanced digital marketing theory to clients with ease.

Joining WMG back in 2012 to launch their Paid Media offering, Rich’s dynamism, pragmatic approach and extensive skillset quickly cemented him as an integral team member. Today, Rich leads a team of 20+ experts as they leverage data sources, harnessing insights to fuel business generating digital strategies for clients.

Mark Haslam, MD & Founder at Loud Mouth Media

Mark Haslam is MD and founder of Loud Mouth Media, a Performance marketing agency with a relentless focus on ROI. Having gained valuable online advertising experience working as a Web Consultant in the telecommunications industry, Mark’s vision and motivation to set up Loud Mouth Media was to do PPC differently. Mark has grown the agency to become a Google Premier Partner with all five google ads specialisations; offering a fully managed service, including strategy and implementation of SEO and paid social media.

Mark has over ten years’ experience managing performance driven campaigns and working with market-leading clients including Flashpack, Harry Corry, GoApe, Monster Supplements, Bavarian BMW and more recently BigDish PLC.

Loud Mouth Media’s focus on devising campaigns that deliver for their clients, has led to them being named ‘Small Biddable Agency of the Year’ as well as winning ‘Best Use of Video’ and ‘Best Campaign in Retail’ at the UK Biddable Media Awards 2019. They have also been named ‘Best Small PPC Agency’ at the UK Search Awards for two consecutive years (2017 & 2018).

As an expert in the field, Mark is also an industry speaker, trainer and lecturer. He manages the running of the agency, developing the key strategic insights behind campaigns and liaising with his team of specialists to ensure that key performance objectives are achieved for clients.

Nick Greatrex, Director of Operations at Go Inspire

Nick Greatrex joined Go Inspire as Director of Operations in 2018. Go Inspire is a marketing services provider specialising in dynamic marketing communications, loyalty programmes and the use of a Single Customer View.

Nick’s role has been focused on the importance of digital insights on the customer journey, leading to a more complete view of users’ interactions with websites, stores and brands. This takes attribution modelling from looking at interactions with a transaction, to all engagements with a retailer. Furthermore, Nick focuses his work on developing forecasting, retention and propensity models to better understand and communicate with customers.

His previous experience has brought him to manage the Digital, CRM and Insight teams, having great success bringing digital marketing in-house, and re-inventing how the business structured its marketing. His passion for digital brought him to work as Google super- user and trailing new beta enhancements in Google Ads.

Furthermore, his expertise lies in email communication strategy, having re-written mass email communication strategies into dynamic tailored emails leading to significant improvements in engagement and conversion.

Simon Haven, Managing Director at KMP Digitata

As the Managing Director of KMP Digitata, Simon Haven leads a talented, award-winning, team that enable organisations do more with clever digital thinking. He works closely with KMP Digitata’s clients in order to help affect change digitally. Taking a lean approach to everything he does, Simon ensures that as an agency KMP Digitata collaborate with their clients to tackle some of the most complex challenges digitally with agility, creativity, and focus.

Trent Yunus, Analytics & Conversion Director at twentysix

Trent Yunus is the Director of Analytics and Conversion at twentysix, an award-winning full-service digital agency. He has over 10 years of digital marketing experience, with expertise in AnalyticsOps, SEO, Conversion Rate Optimization (CRO), CRM, and attribution. Trent is commercially focused, with a strong emphasis on data-led strategy and delivery dependability. He manages the data science team at twentysix which provides best-in-class managed analytics services including technical requirements around tracking implementation, measurement planning and data integration work, as well as data analysis and testing to understand marketing effectiveness and support business performance. The data science team is an accredited Google Marketing Platform Certified partner.

Trent is interested in bringing the single customer view to life, especially around how online behaviour drives offline outcomes. He has worked with clients like DFDS, Arla, Morgan PLC, Berkeley Group PLC, Rivera Travel as well as those within the ecommerce, fashion, travel, automotive, legal, finance and luxury hotels sectors. Trent is passionate about how data and technology can positively impact our lives.

Angus Hamilton, CTO at Search Laboratory

Angus is responsible for managing the team that develops Search Laboratory’s proprietary software. He also sets the strategic technical direction of the company; planning and delivering future developments required to support Search Laboratory’s global client portfolio.

Angus has over 20 years’ experience in IT development and management. Before joining Search Laboratory Angus headed up a team developing legal software in Leeds, where he merged his law degree and passion for developing to build case management software and workflow systems for lawyers.

Gez Daring, Director at KMP Digitata

Gez is part of the team at KMP Digitata that works with clients to understand the psychology of the audience and decipher their needs and opportunities for digital engagement. This understanding is distilled into a focused user-experience mission that informs all aspects of the project: UX optimisation, design, Front end, CMS development, data-led content personalisation and automation, systems integration and ground-up application build.

Javinder Singh, Director at Go Inspire

Javinder’s journey as a marketer started in Manchester over 10 years ago in paid search. Since then he has developed his expertise and knowledge across a range of specialisms from affiliate, SEO, Paid Search, social media and direct marketing but what has remained central to all of these is efficient use of data and analysis to drive best in class results.

Over the years Javinder has built up his experience on both supplier and client side with a number of national and international brands, including; ABTA, Continental Tyres, Co-op Funeral Care, Gala-Coral, Musclefood, National Geographic Traveller, Pets at Home, PKR among many, many others.

In his role at Go Inspire, Javinder is helping brands unify online and offline data to accurately map and optimise customer journeys to drive incremental revenue.

Sophie Wise, AD at WMG

Sophie is an advocate for data-led digital. Skilled in forecasting and planning, she’s built up a reputation for thinking outside of the digital box working on Guerrilla campaigns involving experiential, digital out of home and app targeting, as well as programmatic, social and paid search.

A rare blend of commercial focus, technical understanding, she has the ability to translate complex multi-faceted strategy. Sophie’s experience spans an impressive client list across charity, travel and finance sectors.

Mark Bower, Managing Director at Woven Agency (Official Master of Ceremonies)

An industry veteran with over 20 years in the game, Mark Bower founded award-winning digital agency Coolpink, has been an independent digital consultant and has been nominated for Entrepreneur of the Year.

Today, he’s managing director at Woven Agency, where he has orchestrated a comprehensive rebrand – and repositioning – of the business, which now focuses on strategy, creative insight and digital expertise to deliver great results for their clients. His efforts helped Woven hit record turnover and profits in 2017 and 2018 – and Mark has even greater ambitions for Woven over the coming years.

If you’d like to attend the Data & Digital Effectiveness Leaders Masterclass in Manchester on Wednesday 1st May 2019, please register here.