Chris Ford, Head of CRO at Croud
Chris leads the CRO team at global digital marketing agency Croud. Having worked in digital marketing for over 10 years, Chris has extensive experience in sales, web analytics and other online specialisms across a wide range of verticals, including ecommerce, B2B, FMCG, cosmetics, pharmaceuticals, and financial services.
Through cutting his digital teeth at companies like Footasylum, his diverse knowledge across both in-house and agency allows Chris to talk passionately and from experience about how clients can deliver a superior digital experience for customers, which in turn boosts their bottom line.
Rachel Harrison, CRO & UX Manager at connective3
With more than 4 years’ experience, Rachel is passionate about optimising websites and ensuring that user needs are met not only online, but throughout their whole brand experience. Her previous background spans financial services, FMCG and technology brands.Rachel is keen to help clients increase conversions whilst also providing insight as to who their website users are and identifying any potential pain points.
Michael Weir, Head of Behavioural Research at Jaywing
With 7+ years helping clients achieve their digital transformation goals, Mike specialises in utilising behavioural science to optimise digital experiences and interfaces. Working with multinational corporations such as Kerry Foods, Boohoo Group, Ferrero Group and Autotrader, he is passionate about future technology and currently undertaking a PHD in the application of biometric research for CRO and UX.
Max Hoppy, Joint MD at Bind – Official Master of Ceremonies
Max is Joint MD at Bind. He learned his trade 14 years ago at ao.com (when it was a small startup in Bolton) and went on to work at Google, helping the largest retailers in the world understand the internet.
He got his formal marketing education at The Kellogg School of Management in Chicago and has an MBA from The Bradford School of Management. In his free time, he’s an ironman triathlete and a dad.
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