Charlie Norledge, Head of SEO Performance at Impression
Charlie has 9+ years of experience in the digital marketing industry. He began his career as a web developer, gaining an excellent technical background before specialising in technical SEO. At Impression, Charlie is responsible for devising and delivering organic growth strategies as well as solving crawling and indexation problems to maximise his clients’ search presence.
* Charlie’s Talk: Harnessing Power from Google’s Free Tools
Hannah Brady, Senior Content Strategist at connective3
Hannah is a passionate and committed Senior Content Strategist at connective3, working on organic strategies for leading brands such as thortful, Lowell, ebuyer and Strata. Hannah has over eight years of hands-on marketing experience in a range of industries, in everything from fashion to hospitality. She takes pride in delivering creative, original work that boosts SEO, causes conversations, and engages audiences.
Luke O’Leary, Vice President, Media Strategy & Operations at NP Digital UK
Luke has been in the digital marketing space for a decade, working across the full spectrum of clients from SMBs to Fortune 500 clients. In his role at NPD UK, Luke pioneers strategies focused on the future of Search – not just where Search is today, but ensuring that clients see positive results around Google Algorithm Updates that are continuously rolling out.
With years of experience working on digital strategies on sites of all sizes from all industries, Luke understands what is needed to win in each space and the importance of a tailored strategy. As testament to his great work and strategic insight, Luke recently led the teams that won the award for OMMA’s Best Search Marketing SEO Campaign in 2022 for Lantern by SoFi after winning it in 2021 in partnership with SoFi for their Investing Platform.
* Luke’s Talk: Formulating and Creating a Scalable Content Strategy
James Brockbank, Managing Director & Founder at Digitaloft
With a career in organic search and content marketing spanning more than 12 years, James has led content, search and link acquisition strategies for a wealth of brands in competitive sectors, including finance, travel, automotive and eCommerce.
James is a regular speaker at leading search marketing conferences with previous and planned sessions at the likes of BrightonSEO, Pubcon, Ungagged, YoastCon and Learn Inbound, as well as writing for publications including Search Engine Journal and Search Engine Watch.
* James’ Talk: SEO Prioritisation: Knowing Where to Focus Efforts for Maximum Impact
Mikey Emery, Director at Impression (Official Master of Ceremonies)
Straight out of University, Mikey launched an eCommerce business with his two flatmates at the time. He ran the company for a number of years and headed up performance marketing channels including SEO, Paid Social, Content Marketing and PR.
Fast forward to 2013, he met Impression’s co-founders, Tom and Aaron, halfway up a ski slope in the alps. At the time, they were in the process of setting up Impression. A number of conversations later, they decided that Mikey would be the perfect fit to help them drive the agency’s growth and meet its ambitious goals.
Today, he heads up Impression’s commercial offering, splitting his role between the Marketing, New Business and Client Success departments. In his spare time, he enjoys keeping active, skiing and DJing.
