Topic: How to Leverage Unusual Data Assets in your PPC Marketing
When: Thursday 25th February 2021
Time: 8.30am to 9.10am (UK Time)
Host: Max Hoppy, Joint MD at Bind
In this engaging online session, Max will provide delegates with the insight and tools required to manage a winning PPC marketing campaign and draws on the experience of a campaign that won the prestigious Grand Prix Award at the 2020 Drum Search Awards.
Book Seat To Attend Max’s Session
There will be a seating capacity for this online event, so please book quickly to have your place confirmed. This is a free event and only for marketers working within consumer-facing brands (not personnel from agencies, freelancers or consultants).
Key delegate Takeaways:
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- What kind of data is valuable
- Where to find this kind of data
- What you can do when you find it
Speaker: Max Hoppy, Joint MD at Bind
Max is Joint MD at Bind. He learned his trade 14 years ago at ao.com (when it was a small startup in Bolton) and went on to work at Google, helping the largest retailers in the world understand the internet.
He got his formal marketing education at The Kellogg School of Management in Chicago and has an MBA from The Bradford School of Management. In his free time, he’s an ironman triathlete and a dad.
About Bind…
Bind is a specialist biddable media agency. It was founded in 2018 by three brothers and has gone on to win The Grand Prix and The Best Use of Data at the Drum Search Awards. Its business model is highly differentiated: a client feedback mechanic determines how much they get paid, which creates a culture of excellence and continuous improvement (see this video). Outside client work, Bind gives 10% of its time to top universities, including The University of Manchester, The University of Bath and The University of Cambridge, to help educate the next generation of digital marketers. Clients include Poundland, Aldermore Bank and Henri-Lloyd.
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