Industry Leaders #CONTENTMANC20

Malcolm Slade, Director of SEO at Epiphany (Official Keynote Speaker)

Malcolm Slade, Director of SEO at Epiphany

Historically a Mechanical Engineer, Malcolm lent his technical hand to the world of digital marketing in 2005, joining Leeds based search agency Epiphany as their first employee. He now holds the role of Director of SEO, working with some of the country’s leading B2C and B2B brands.

A self-confessed geek, Malcolm has a very strong technical background having studied Computer Science and is happiest when solving problems and helping people unlock potential. Malcolm’s strengths lie in combining traditional marketing techniques with innovation and the latest in search.

Emma Robertson, Content and Social Strategist at Positive

Emma Robertson, Positive

As Positive’s Content and Brand Strategist, Emma is involved in everything from initiating content strategies to social media and content creation and implementation.

With a background in PR and savvy with strategy, Emma’s experience includes executing social media with Justin Trudeau, Canada’s PM, as well creating content campaigns for clients across sectors including tourism, automotive, non-profit, government, and F&B.

Abbey Jordan, Content Strategy Manager at Zazzle Media

Abbey Jordan, Zazzle Media

With plenty of experience within both marketing and B2B comms, Abbey heads up our content strategy process. Ensuring we have detailed insight into both client personas and types of successful content.

Using this information Abbey pulls together pivotal strategies for our clients, that blend together a focus for organic search and tone of voice, to engage and excite appropriate audiences!

David White, Content Marketing Director at connective3 

David White, Content Marketing Director at connective3

David has led PR and outreach strategies for some of the globe’s biggest brands. With a background in business management and marketing, David has a deep understanding of the wider marketing mix and how this contributes to our clients’ bottom line. David will be our speaker.

 

Mark Bower, MD at Woven

Mark Bower at Woven Agency

An industry veteran with over 20 years in the game, Mark Bower founded award-winning digital agency Coolpink, has been an independent digital consultant and has been nominated for Entrepreneur of the Year.

Today, he’s managing director at Woven Agency, where he has orchestrated a comprehensive rebrand – and repositioning – of the business, which now focuses on strategy, creative insight and digital expertise to deliver great results for their clients. His efforts helped Woven hit record turnover and profits in 2017 and 2018 – and Mark has even greater ambitions for Woven over the coming years.

For over 20 years Mark has provided strategic marketing consultancy to brands such as PPG, Guild Living (L&G), Princess Yachts, Berkeley Group, Hill Group, DFS, SMEG, Arum Group and many more.

Rick Guttridge, Managing Director at Smoking Gun

Rick Guttridge at Smoking Gun

With around 20 years of agency experience under his belt, Rick has worked on some of the biggest brand names in the world achieving front page client coverage on titles as diverse as the Guardian and Daily Star, major features on BBC peak shows and had clients trending on social channels.

Having started out working in a full-service agency, he takes a holistic view of PR and its place in the marketing mix. This approach has proven invaluable as the media landscape has evolved at a rapid pace in recent years and he has embraced the opportunities created by the new social media channels and further convergence of PR and other disciplines such as SEO and social media.

After a period as MD of in a consumer specialist agency, he set up his own venture, Smoking Gun PR in January 2010 with wife Vanessa where they set about proving the impact strategic PR can have on an organisation. Banning AVE (some years ahead of the CIPR and PRCA).

James Brockbank, Managing Director & Founder at Digitaloft

James Brockbank, MD at Digitaloft

With a career in organic search and content marketing spanning more than ten years, James has led content, search and link acquisition strategies for a wealth of brands in competitive sectors including finance, travel, automotive and eCommerce.

James is a regular speaker at leading search marketing conferences with previous and planned sessions at the likes of BrightonSEO, Pubcon, Ungagged, YoastCon and Learn Inbound, as well as writing for publications including Search Engine Journal and Search Engine Wach.

Richard Marriott, Solutions Director at Zazzle Media

Richard Marriott, Zazzle Media

Richard is the Solutions Director at Zazzle and is responsible for the strategy and commercial teams along with the day to day running of the business.

With over 10 years client-side experience and 6 years agency side, has a broad knowledge of all things digital but specialises in digital strategy, search, content marketing and CRM.

Claire Stanley-Manock, Paid Media Director at connective3 

Claire Stanley-Manock, Paid Media Director at connective3

Claire has over 15 years of digital marketing experience and knows how to navigate the complex paid media landscape to deliver incremental growth for clients. Campaigns are planned with strategic creativity and delivered with personalisation to generate cut through, emotion and results.

 

Julian Reiter, Planning Director & CEO at Positive

Julian Reiter, Positive

Julian is a business leader and CEO in the field of Marketing, Technology and Data, with 25 years’ experience of advising CMO/CXOs to make brave decisions to deliver extraordinary outcomes. He has worked has worked with FTSE 250 and Fortune 500 companies such as PwC, Aviva, BP, EE, American Airlines, Vodafone, Royal Caribbean, Visa International, Virgin, 3M, Diageo, Allianz and the like, delivering top line growth, enhanced profitability and operational excellence.

Daniel Swepson, Head of Client Success at Woven

Daniel Swepson, Head of Client Success at Woven

Starting out in Public Relations, and then rapidly progressing into Social Media and Digital Marketing roles, Daniel, our Head of Client Success, brings a wealth of sector and marketing experience to the table. Client experience includes Princess Yachts, Williams Jet Tenders, Thomson Reuters, Zoetis, Anglian Water, Cambridge Weight Plan, Hartley’s Jam & Jelly, New Holland Agriculture and many more.

Carly Jade Chell, Digital Account Director at Smoking Gun

Carly Jade Chell, Digital Account Director at Smoking Gun

Carly is responsible for leading Smoking Gun’s digital accounts and team of social and content specialists. Her core role is to add strategic value across client’s paid and organic content, influencer partnerships and wider digital remits. Carly works seamlessly with Smoking Gun’s PR teams to craft fully integrated digital PR campaigns, working to client’s business and comms objectives to deliver digitally optimised campaigns with impact.

Fully versed in the latest digital trends, tactics and know-how, Carly’s skillset has helped lead and shape some of the UK’s best loved retail, FMCG and consumer brands, including; Wilko, Silentnight & many more.

Fran Griffin – Digital PR Manager at Digitaloft

Fran Griffin at Digitaloft

Fran is Digital PR Manager at Digitaloft, where she oversees the media outreach and exposure-building campaigns for clients. With over six years of agency experience, Fran carries both traditional and digital perspectives to PR and securing coverage.

 

Max Hoppy, Joint MD at Bind (Official Master of Ceremonies)

Max Hoppy, Joint MD at Bind

Max is joint MD of Bind – a biddable media agency, recently recognised as Small Digital Agency of the Year at the Prolific North Awards. He has previously held C level marketing positions at TyresOnTheDrive, Iceland Foods and various technology startups. He learned his trade working as an Industry Manger at Google.

Outside work, Max is a hands-on Dad, teaches children to ski and is governor of Manchester primary school Old Hall Drive Academy. His long-term ambition is to change how business (and marketing) is taught in schools by leveraging talent and experience from the private sector.

 

*Further Biogs To Be Added Soon