As part of our build-up to November’s #DIGITALMANC18 event in Manchester, we wanted to take a brief look at what delegates can expect.
The Digital Leaders Masterclass #DIGITALMANC18, which is the 12th in the Marketing Masterclass Series, will take place at the Museum of Science and Industry in the heart of Manchester on Tuesday 6th November 2018. The event will bring together many of the North’s senior digital marketers and industry leaders to learn, share knowledge and tackle the biggest issues shaping digital.
The event will kick-off with the official keynote presentation by User Conversion’s Mark Leach (Former Head of eCommerce at Missguided). In his session, Mark will reveal how to develop a structured optimisation framework, which utilises analytics and reporting on actual test performance, rather than arbitrary conversion rate.
Following the keynote, delegates will take part in a series of roundtable sessions which will explore the big issues in Search, Data & Analytics, Technological Trends, Content Marketing, Digital Transformation and the User Experience. Explore the full programme details.
Topics Include:
- Using the right data to improve digital performance (Data & Analytics)
- Search marketing in 2019 & Beyond (Search)
- Digital Disrupters in Marketing (Emerging Technologies)
- Lessons learned from launching 100+ content campaigns in 2018 (Content)
- How to maximise your optimisation efforts (Conversion Rate Optimisation)
- Tips and strategies for delivering effective digital transformation (UX)
The event will also provide delegates with a fantastic networking opportunity – meeting their peers from a diverse set of industries (from across the North of England). Delegates already confirmed include: Iceland, BBC, AO.com, Virgin Media, Sky Betting & Gaming, Footasylum, Pets at Home, Slater and Gordon, BookingGo, Brother International Europe, Motors.co.uk, Safestyle, Spectrum Brands, University of Manchester, Shearings Holidays, Aviva, Countrywide PLC and more…
The Digital Leaders Masterclass event in Manchester is produced by the Marketing Masterclass Series in association with McCann Connected, Edit, IDHL Group, User Conversion, Search Laboratory, Blueclaw, LION+MASON, Digitaloft and Forward Role Recruitment.
Related Content:
Register To Attend Digital Leaders Masterclass #DIGITALMANC18