Growing your Brand & Maximising Growth with AI-Powered Paid Media Campaigns
📢 Wes Parker, Co-Founder at DemandMore

It’s no secret that Google is investing heavily in its machine learning driven features (Performance Max, Broad Match, and Smart Bidding) and encouraging advertisers to adopt them.

We’ve seen this divide advertisers. Some have embraced it and seen great results, while others have struggled and retreated to manual optimisation, losing confidence and being left frustrated.

Although machine learning simplifies aspects of account management, the right campaign setup and feeding the algorithm accurate data are fundamental for driving performance.

Key Delegate Takeaways:

• Understand how the Google Algorithm works and what it wants
• Best practice to growing your brand and driving campaign performance
• Harnessing the power of data to deliver better outcomes: Avoiding Mistakes

This Town IS Big Enough for the Both of Us: Why the Brand vs Performance Showdown is Stunting Your Growth
📢Harriet Fitzgerald, Head of Programmatic at Impression

In the rush for immediate results, Brand and Performance are often forced into a budget standoff. This session debunks the false dichotomy between these two concepts, revealing why the businesses accelerating fastest are those that integrate them into a single growth engine.

We’ll move beyond the limitations of traditional attribution to show how brand investment acts as a performance multiplier – capturing today’s sales while building the demand you’ll need to harvest tomorrow.

Key Delegate Takeaways:

• Discover why high-efficiency Performance strategies eventually plateau and the strategic shift required to keep scaling.
• Explore the fundamental relationship between Brand and Performance and how they compound one another’s success.
• Learn how to move beyond limited attribution measurement to accurately capture the true contribution of your Brand campaigns.

Future-Proofing Your Google Ads Strategy: Preparing for What’s Next in the Age of AI Search
📢 Anna Simpson, Head Of Paid Media & Operations At Cedarwood Digital

AI is transforming how people search, shop, and interact with ads. With Google introducing AI Mode, keywordless targeting, and ads within AI Overviews, the paid media landscape is shifting faster than ever.

This session explores how advertisers can stay ahead, looking at the next evolution of Google Ads, where automation, data quality, and content relevance decide who wins.

You’ll discover how to future-proof your campaigns by strengthening your data foundations, optimising your product feeds and websites for AI understanding, and adapting to new ad formats that blur the lines between paid and organic visibility.

Key Delegate Takeaways:

• Understand the key shifts shaping the future of Google Ads and AI-driven search.
• Learn how to strengthen your data, feeds, and content to feed the algorithms and AI effectively.
• Leave with a clear vision of where search is heading and how to prepare your business to stay visible and competitive.  

Beyond ROAS: A Modern Playbook for Real Growth
📢Claire Stanley-Manock, Chief Strategy Officer at Connective3

A practical look at paid media that puts commercial priorities first. This session explores how to align activity with real business drivers — stock, capacity, and customer value — and why today’s more organic, platform-native creative is critical for attention. The result: paid media that delivers genuine, measurable growth.

Key Delegate Takeaways:

• Why commercial alignment is the starting point: Paid media only works when it reflects business needs — demand, supply, margin pressure, and customer mix.
• Why creative expectations must evolve: Raw, platform-native storytelling outperforms traditional assets and is now central to efficient, scalable growth.
• Success demands meaningful measurement: Focus on incremental impact, quality of customers acquired, and long-term contribution — not short-term ROAS.

Watch the Official Event Recording