Callum Lockwood, Director of Organic Search at Re:signal
Callum Lockwood is Director of Organic Search at Re:signal, with over 15 years of experience in Organic Search and eCommerce.
He’s most interested in how eCommerce brands build the foundations that drive organic revenue and how AI Search is raising the stakes on getting that right.
Currently focused on how AI search is reshaping eCommerce discovery and purchasing behaviour, Callum brings a practical, commercial perspective to one of the most significant shifts the industry has seen.
📢 Callum’s Joint Talk – The eCommerce Search Playbook for AI Enhanced Shopping
Imogen Davies, SEO Director at DemandMore
Imogen Davies oversees all SEO Activity at DemandMore, with over 12 years of experience in Organic Search and integrated strategy.
She’s most interested in helping brands achieve sustainable, long-term growth through tapping into what their audience actually needs and building human-first strategies to make sure brands are visible in the spaces that matter.
With AI at the heart of every conversation now, Imogen’s focus has been on guiding clients through the noise and helping them understand exactly what they need to do to be present in the new customer journeys.
📢 Imogen’s Talk – Stop Building your Future on Straw: Setting Concrete Foundations for Success
Sam Zindel, CEO at Propellernet
Sam Zindel is CEO of Propellernet digital marketing. With 20 years of industry experience, he has helped brands including Apple, Red Bull, Gymshark and Waitrose and leads the business by combining purpose with performance.
A certified B Corp, Propellernet has been ranked in the top 20 places to work in the UK for 12 years in a row. In 2025 Propellernet was awarded Best Integrated and Best Search Agency at the UK Search Awards and has been recognised for taking radical action to restore nature – including planting over a million trees in three years.
📢 Sam’s Joint Talk with Sophie – TBC
Sophie Coley, Head of AI & Strategy at Propellernet
Sophie is a trained journalist turned search strategist with almost two decades of experience in search and content.
She developed the concept of search listening and now leads AI strategy at Propellernet, helping brands show up where it matters by understanding audiences first and algorithms second.
Currently focused on how AI is reshaping the way we find and consume information, Sophie brings a human-first approach to emerging technology – from AI search optimisation to agentic web experiences.
📢 Sophie’s Joint Talk with Sam – TBC
*Other Biogs To Be Added Soon
