If you’d like to join us at the 13th online edition of Digital Superchats, you can now book your seat to e-attend the online event, which will focus on the area of Digital Strategy, Performance & Effectiveness.

When: Tuesday 21st May 2024
Time: 9.00am to 11.00am (UK Time)
Format: Online Session (Webinar-Based)

At Digital Superchats 13, our industry experts will deliver a series of short talks – Sharing the latest thinking, strategies and real-life examples for accelerating  online growth and optimising digital peformance & effectiveness.

Register to e-Attend

Previous Delegates Include:
Marks & Spencer, Morrisons, Tesco, Asda, Sainsburys, Iceland, Ikea Group, Next, Wickes,  Argos, Matalan, Dunelm, Benson for Beds, Sofology, ScS, Sharps, Specsavers, Pets at Home, Pooch and Mutt, Barclays, Aon, Aviva, Nationwide Building Society, Lloyds Group, Vitality, HSBC, Nat West Group, Virgin Money, FOOTASYLUM, Hotter Shoes, JD Sports Fashion, Castore, Decathlon UK, Inov-8, Gymshark, Fanatics, Superdry, French Connection, Missguided, Boohoo, PrettyLittleThing, NastyGal, N Brown,  Naylors – Go Outdoors, Autotrader, Halfords, Timpson Group, WeBuyAnyCar, Vertu Motors, Select Car Leasing, Confused, MoneySupermarket, The Very Group, Jet2, TUI, Flixbus, Sykes Cottages, The Travel Chapter, Club Med, On the Beach, Talk Talk, Virgin Media, Vodafone, O2, Merlin Entertainments, Interflora, Bloom & Wild, Dominos, Arla Foods, Holland & Barrett, Bettys & Taylors of Harrogate, The Gym Group, PureGym, Nuffield Hospitals, NHS, Bupa, Well Pharmacy, Priory Group, Currentbody, AO.com, ProCook, Beko, Betfred, Sky Betting & Gaming, Ladbrokes, William Hill, Rayware Group, Irwin Mitchell, Slater & Gordon, Jellycat, The Perfume Shop, The Fragrance Shop, Fox Group International and many many more…

 

As part of the build-up to next month’s Digital Strategy & Performance edition of Digital Superchats, we wanted to take a closer look at some of the biggest trends that will shape the digital marketing landscape in 2024.

The world of digital marketing is evolving at a fast pace and staying ahead of the curve has never been more crucial for success. Several trends are shaping the future of digital marketing, revolutionizing how brands connect with their audiences. In this blog post, we’ll explore some of the key digital marketing trends that are set to dominate in 2024.

Artificial Intelligence (AI) and Machine Learning (ML) Integration:

Artificial Intelligence and Machine Learning are no longer futuristic concepts but integral components of successful digital marketing strategies. In 2024, we can expect AI to become even more sophisticated, enabling marketers to personalize content, analyze consumer behaviour, and predict trends with unprecedented accuracy. Chatbots, powered by AI, will continue to enhance customer interactions, providing real-time assistance and improving overall user experience.

Augmented Reality (AR) and Virtual Reality (VR) Experiences:

As technology advances, so do consumer expectations. Augmented Reality and Virtual Reality are set to play a more significant role in digital marketing campaigns in 2024. Brands will leverage AR to allow customers to virtually experience products before making a purchase decision. VR, on the other hand, will create immersive brand experiences, transporting users to virtual worlds that engage and captivate, leaving a lasting impact on brand perception.

Voice Search Optimization:

With the rise of smart speakers and voice-activated assistants, optimizing for voice search is no longer an option but a necessity. In 2024, digital marketers will need to adapt their SEO strategies to accommodate the conversational nature of voice searches. Long-tail keywords and natural language processing will become crucial elements for businesses aiming to secure a spot in the competitive landscape of voice-activated search results.

Blockchain Technology for Enhanced Security:

As data privacy concerns continue to grow, blockchain technology is emerging as a solution to reinforce security in digital marketing. Blockchain ensures transparency and immutability, making it an ideal tool for preventing ad fraud, ensuring the authenticity of user data, and fostering trust between businesses and consumers. In 2024, we can expect more marketers to explore the potential of blockchain in building secure and transparent digital ecosystems.

Personalized Content at Scale:

Personalization has been a buzzword in digital marketing for some time now, but in 2024, it’s not just about addressing customers by their first names. Advanced personalization algorithms will enable marketers to create highly tailored content that resonates with individual preferences and behaviours. From personalized product recommendations to dynamically generated content, businesses will leverage technology to deliver a personalized and seamless customer experience across various channels.

Sustainability and Social Responsibility:

In an era where consumers are increasingly conscious of the environmental and social impact of their choices, sustainability and social responsibility will take centre stage in digital marketing. Brands that align themselves with meaningful causes and demonstrate a commitment to sustainability will resonate better with consumers. In 2024, we can expect more businesses to integrate environmental and social initiatives into their digital marketing strategies, fostering a positive brand image and connecting with socially conscious consumers.

Conclusion

As we embark on a new year, the digital marketing landscape continues to evolve, presenting both challenges and opportunities for businesses. Embracing these trends and staying agile in the face of technological advancements will be crucial for those aiming not just to survive but to thrive in the competitive digital space. Whether it’s leveraging the power of AI, embracing immersive technologies, or championing sustainability, the key to successful digital marketing in 2024 lies in adaptability and a forward-thinking approach.

*This post was part of a ChatGPT experiment

If you’d like to learn more about the key challenges and opportunities for accelerating online performance in 2024, register to e-attend our upcoming Digital Superchats e-Event.

Register To e-Attend Digital Superchats #12

 

At our 11th online edition of Digital Superchats (SEO Strategy & Performance), our panel of speakers examined a number of topical industry issues from unlocking the opportunities of generative AI to implementing a successful E-E-A-T strategy.

The online session on Tuesday 24th October was e-attended by 100+ senior digital marketers from many of the UK’s biggest and most reputable brands in retail, fashion, ecommerce, finance, travel, legal, healthcare, leisure & lifestyle, automotive and consumer products.

Delegates included: Barclays, Sainsbury’s, Superdry, French Connection, Sharps, Farfetch, Wickes, Dominos, Vodafone, The Gym Group, Castore, inov-8, Pooch & Mutt, Pets at Home, Vertu Motors, On The Beach and many many more…

The Talks:

• Future-Proofing your SEO Strategy: Unlocking the Opportunities of Generative AI                  
• Brand vs Non-Brand Traffic: Why You Don’t Want To Miss Out On Either 
• How to Reduce your Reliance on Paid Search with SEO 
• The Missing E: How to Demonstrate First-Hand Experience in Your E-E-A-T Strategy 

A massive thanks to all our speakers: James Bentham (Head of SEO at Search Laboratory), Ben Garry (SEO Lead at Impression), Paul Norris (Organic Director at Journey Further) and Olivia Day (SEO Lead at Digitaloft).

A special thanks to  our official recruitment sponsor – Forward Role Recruitment and to  Jamie Pollard (Impression) for doing a fantastic job in his role as MC!

Watch the “Official Video Recording” from Digital Superchats #11 below (Complimentary)

The 9th installment of Digital Superchats continued to set the pace with another fantastic turnout of delegates who e-attended the online session on SEO Strategy. 

The session was e-attended by a strong roster of senior digital marketers from many of the UK’s most reputable brands in retail, finance, travel, legal services, healthcare, online gambling, consumer products and other popular verticals.

Speakers & Talks Included:

• Formulating and Creating a Scalable Content Strategy (Luke O’Leary, VP Media Strategy & Operations at NP Digital UK)
• Harnessing Power from Google’s Free Tools (Charlie Norledge, Head of SEO Performance at Impression)
• SEO Prioritisation: Knowing Where to Focus Efforts for Maximum Impact (James Brockbank, Founder & MD at Digitaloft)
• Why Content Should be the Cornerstone of your Cross-Channel Strategy (Hannah Brady, Senior Content Strategist at connective3)

A massive thanks to all our speakers, including our official sponsor – Forward Role Recruitment for making the event possible and also a special shoutout to the wonderful Mikey Emery (Impression) for doing a Top Job in his role as MC!

We’re only a week away from of our Digital Strategy & Performance edition of Digital Superchats; The online event will be our 8th in the popular Digital Superchats series and a great way to see out 2022. 

When: Tuesday 8th November 2022
Time: 9.00am to 11.00am (UK Time)
Format: Online Session

The session will provide delegates with an engaging experience and deliver actionable takeaways on the “Keys To Success” for shaping digital strategy and driving online performance in 2023 & beyond.

Key Areas of Focus: 

• Accelerating Digital Marketing Performance in 2023
• Insights Tools to Supercharge your Strategy
• Connected Channel Tactics to Enhance Performance
• How to Leverage Machine Learning to Acquire (The Right) Customers
• More with Less: Auditing & Re-focusing your Existing Content Strategy to Drive Stronger Results

Register To Attend

The Digital Superchats Series is attended by senior marketers from many of the UK’s biggest, most reputable and fastest growing consumer brands – All in a relaxed knowledge share environment (No Sales Pitches).

Previous Delegates Include:
M&S, Morrisons, Tesco, Asda, Sainsburys, Iceland, Ikea Group, Wickes, Safestyle, Argos, Matalan, Sofology, ScS, Specsavers, Pets at Home, Nationwide, Lloyds Banking Group, Vitality, Aviva, HSBC, Barclays, Nat West Group, Virgin Money, FOOTASYLUM, Hotter Shoes, JD Sports Fashion, Decathlon UK, Gymshark, Fanatics, Missguided, Boohoo, PrettyLittleThing,  N Brown Group, NastyGal, Naylors – Go Outdoors, Autotrader, Halfords, WeBuyAnyCar, Vertu Motors, Select Car Leasing, Confused, MoneySupermarket, The Very Group, Jet2, Sykes Cottages, The Travel Chapter, Club Med, On the Beach, Talk Talk, Virgin Media, Vodafone, O2, Merlin Entertainments, Interflora, Bloom & Wild, Arla Foods, Holland & Barrett, Bettys & Taylors of Harrogate, NHS, Bupa, Well Pharmacy, Priory Group, Currentbody, AO.com, Beko, Betfred, Sky Betting & Gaming, Ladbrokes, William Hill, Rayware Group, Irwin Mitchell, Slater & Gordon, Jellycat, The Perfume Shop, The Fragrance Shop, Fox Group International and many many more…

Registe

At the 7th edition of Digital Superchats, which took place on Tuesday 19th July 2022, our selection of industry experts delivered a series of short 25-minute talks on the “Game-Changing” creative strategies that are shaping SEO right now.

A massive thanks to all our speakers: Thierry Ngutegure (Head of Insight at Journey Further), Rosa Mitchell (Head of Digital PR at connective3), Daniel Liddle (SEO Lead at Impression), Katie Swann (Campaign Manager at Digitaloft) and our brilliant MC – Oli Hopkinson (Joint MD at Bind). A special thanks also goes to Forward Role Recruitment for sponsoring the event.

The Key Topics:

• How to ensure creativity is at the core of your SEO strategy
• Understanding why more creative, unique content drives better results
• How to build a website’s authority & brand awareness for search and beyond
• How to use divergent thinking to enhance your organic strategies
• The tools you can use to get started with tracking the brand impact of your SEO activity
• Unlock the next phase of SEO growth by thinking about brand
• The process for ideating & identifying opportunities to add value to your search strategy

On such a hot day in the UK – We had a massive online attendance with delegates from many of the UK’s biggest brands including: JD Sports Fashion, Wickes, PrettyLittleThing, Holland and Barrett, FOOTASYLUM,  Bupa, musicMagpie, Interflora, Select Car Leasing, Pendragon PLC, N Brown Group,  Lloyds Banking Group, The Travel Chapter, Sykes Cottages, Confused, Compare The Market and many more…

Produced in association with

We were absolutely thrilled to see so many delegates join us at the launch of Digital Superchats; The first online session focused on PPC and was led by the always inspirational Max Hoppy, Joint MD at Bind.

In his session “How to Leverage Unusual Data Assets in your PPC Marketing”, Max shared the insight and tools required to manage and deliver a successful PPC marketing campaign. In his briefing, Max drew on his personal experience of a campaign that won the prestigious Grand Prix Award at the 2020 Drum Search Awards.

The Digital Superchats session was attended by senior delegates from many of the UK’s most respected and biggest brands including: Wickes, Tesco, Safestyle, Decathlon, N Brown Group, RAC, Homeserve and many more.

Founder & Chief Producer at the Marketing Masterclass Series, John McCambley said “It was amazing to see so many brilliant delegates take part and support us in our first-ever online event. Given the nature of online events and the high industry dropout rates experienced, I was overwhelmed that we managed to achieve an 88% attendance rate throughout the whole registraton process.

Ultimately the delegate experience is the most important and with Max leading our first session, all our delegates came away with lots of insightful and actionable ideas. We’ll be adding details very soon about our next session, which is scheduled for April 2021; I hope to see you there.”

Would you like to lead a Digital Superchats Session?

After the successful launch of last year’s Content Leaders Masterclass, we’re returning to Manchester with our 2nd edition Digital Content Leaders Masterclass, which will take place on Tuesday 16th January 2018.

Our industry leaders will explore the critical importance of content and its strategic link in building brand awareness, online visibility, engagament, trust, loyalty  and customer acquisition in an ever-changing digital and social age.

We’ll be adding further details very soon, so please keep checking the site or follow all our updates on social, to ensure you’re fully up-to-date. The event in association with Forward Role will be the 10th masterclass in the series.

If you’d like to join us at the masterclass, you can secure your seat here

 

We’re just 2-weeks away from the Data & Insight Leaders Masterclass in Manchester, and with a fine selection of the industry’s leading thinkers in attendance – It promises to be an action-packed experience.

The masterclass, which will be held in the Walters Suite at the 5-Star Radisson Blu Edwardian, will kick-off with a keynote presentation by The Fragrance Shop’s Customer Marketing Director – Nicola Travis.

Keynote Details…

Using data for competitive edge has become increasingly complex with a wealth of providers, options, channels, challenges and more and more data in our organizations. How do we start wading through the data lake, stay afloat and focus on progress without sinking?

Nicola will discuss three areas of data and insight with a focus on potential solutions for some of the challenges faced in retail today. This session will put the challenges in context and look at ways to win with cross-channel customers, the loyalty landscape and the key measures involved. Using examples from today’s retailers, Nicola will discuss the use of analytics in the business for strong CRM.

The Big Issues…

Once Nicola’s presentation is finished, delegates will be able to enjoy a series of engaging roundtable sessions which will examine some of the industry’s key issues including: Joined-up data, single customer view, attribution analysis, smarter targeting strategies and driving data & insight performance.

The masterclass in association with Home, Search Laboratory, Aquila Insight, GI Insight, Greenlight, Black Swan Data, Whitecap Consulting and JV Recruitment is the 8th in the Marketing Masterclass Series.

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