Digital Superchats #19: Digital PR Strategy & Search Performance

In this online edition of Digital Superchats, our selection of industry speakers will deliver a series of short talks on the latest trends, strategies and tech that are shaping the Digital PR landscape and driving brand performance and commercial growth.

The action-packed session (including an interactive Q&A), will provide delegates with a number of takeaways including “Real-Life” case studies – harnessing a total search approach and fusing creativity, intelligent data, and measurement tools that supercharge impact and results.

📢Digital Superchats #19 – Digital PR Strategy & Search Performance
📅When: Tuesday 12th May 2026
🕛Time: 9.00am to 11.00am (UK)
📍Format: Online Event (Webinar-Based)

Key Focus and Takeaways:

Digital PR’s Role in Traditional and AI Search in 2026 and Beyond
Beyond Links – How to Measure PR in a World of LLMs and AI Search
Understanding the Human–Machine Memory Gap
Coverage to Context: How Digital PR Builds Brand Distinctiveness in AI
How to Design Hyper-Relevant Digital PR that Strengthens Ranking Rignals
Understanding the Human–Machine Memory Gap
How to Improve Traditional SEO Rankings and GEO visibility in AI-Driven Search Environments

Digital Superchats is attended by senior marketers from many of the UK’s most reputable brands – All in a relaxed knowledge share environment (No Sales Pitches).