Digital Superchats #18: Paid Media Strategy & Performance

In this online edition of Digital Superchats, our selection of speakers will deliver a series of short talks on the latest industry trends, strategies and emerging AI tech that are shaping the paid media landscape and driving commercial performance and growth.

The action-packed online session (including an interactive Q&A), will provide delegates with a number of strategic and practical takeaways including “Real-Life” case studies utilising intelligent data to maximise campaign performance, visibility and conversions.

📢Digital Superchats #18 – Paid Media Strategy & Performance
📅When: Tuesday 13th January 2026
🕛Time: 9.00am to 11.00am (UK)
📍Format: Online Event (Webinar-Based)

Key Focus and Takeaways:

The future of paid media in the age of AI search
How to future-proof your Google ads strategy
Best practice for maximising campaign performance
Brand building for long-term success
Beyond ROAS: The modern playbook for real growth
The power of data to deliver better outcomes: Avoid mistakes
Learn how to move beyond limited attribution measurement to accurately capture the true contribution of your Brand campaigns.

Watch the Official Event Recording

Digital Superchats is attended by senior marketers from many of the UK’s most reputable brands – All in a relaxed knowledge share environment (No Sales Pitches).