Marketing During the AI Boom and Beyond
📢 Malcolm Slade, Performance Director at HUB
With the constant bombardment of “SEO is dead”, “AI is going to take your job” and “Google is losing” style posts filling our feeds, it can be daunting trying to develop a marketing strategy that will survive the current rise of AI and the years after the bubble bursts.
In this talk, Malcolm will aim to ground you back in reality. AI might change your job, but it shouldn’t take your business if you take the right steps.
Key Delegate Takeaways:
- How to stay on target while avoiding all of the hyperbole and snake oil currently prevalent on LinkedIn and other social platforms.
- How to start your journey building your brand.
- What to do to prepare for the next iteration of marketing an AI driven world.
How AI is Reshaping Search & What to do Next
📢 Dave Peiris, Head of SEO at Propellernet
AI tools are changing how people research and buy – but search results still shape the answers. That makes SEO more important than ever, even as zero-click behaviour makes it harder to measure. In this talk, Dave will show why brands that underinvest now risk losing relevance, how marketers need to rethink performance and think like brand-builders, and how to succeed in a world where attribution is dead.
Key Delegate Takeaways:
- Why search visibility is more important than ever, even though you can’t track it
- How to prioritise SEO in a world of AI answers, not website visits
- How to defend SEO investment when the data doesn’t tell the full story
Brand Signals will Decide your Visibility in AI-Powered Search – Where to Double Down
📢 James Brockbank, Managing Director & Founder at Digitaloft
AI-powered search is changing the way people discover brands. Instead of showing a list of links, LLMs like ChatGPT (and Google’s own AI Overviews and AI Mode) are starting to recommend just a handful of brands or products; and the ones that get mentioned the most are those with strong brand signals.
In this session, James will explore what those signals are; things like press coverage, customer reviews, and people talking about you on platforms like Reddit or Quora, and why they’re becoming the deciding factor in whether or not your brand shows up in AI search.
You’ll learn exactly what you need to be doing to build brand signals that get you recommended, and where to focus your efforts to stay ahead of the competition. We’re still early in the AI search game… this is your chance to take the lead while others are still catching up.
Key Delegate Takeaways:
1. Know what really drives visibility in AI search: It’s no longer just about traditional SEO ranking factors. You’ll leave knowing which brand signals matter most, and why.
2. Get a clear roadmap of where to focus. From PR to reviews to UGC, we’ll break down where to double down to increase your chances of being recommended.
3. Stay ahead while it’s still early. The brands that move first will win. This session shows you how to grab the advantage now, before your competitors do.
AI-Oh no, My SERP Has Changed!
📢Alex Nayler, Content Strategy Manager at Connective3
The organic SERP landscape is constantly evolving, with a prominent, recent feature to enter the arena being Google’s step into the world of generative search and the introduction of AI Overviews. Overviews have been with us for around 12 months now, and they’re here to stay; but what does this mean moving forward, how can we understand their impact, and what does the future look like?
Key delegate takeaways:
- Why you should care about AI Overviews, and what it means for your SERPs
- How to understand AIO performance and measure traffic from Overviews
- Preparing for AI Mode and the hyper-personalised future
Watch Digital Superchats 17 | On Demand
