Digital Content Leaders Masterclass - Manchester

To give you a greater insight into the Marketing Masterclass Series ‘Delegate Experience’, we’ve added some reviews below…

“The masterclass was brilliantly organised, with a relevant itinerary of topics which were covered with great effectiveness and efficiency by each industry leader.”

Head of Data Modelling & Analysis at MBNA

“The Masterclasses are always inspiring. I head back to work buzzing with fresh ideas – both from the speakers and fellow attendees.”

Head of Content at Rentalcars

“Good use of a few hours of thought provoking discussion that focused on paid search activity and a great opportunity to speak with other digital marketeers about common challenges and opportunities. I will return!”

Head of Marketing at Chums

“Great bite-sized sessions to gather ideas.”

Head of Digital Development at Silentnight Group

“This was my first roundtable event and I really enjoyed it. Very focused with some great insight and tips from various digital agencies but also a fantastic way to share learnings and challenges with and from other businesses and industries. I am looking forward to finding some more to attend.”

Senior Digital Acquisition Manager at HomeServe

“Coming from more of a social media background, I found it very interesting as I was looking to learn more about search and how I can better connect the two areas of digital.”

Group Social Media Manager at Slater & Gordon

“Yesterday was one of those rare things. A local, well organised conference where I actually learnt something.”

Head of eCommerce at On The Beach

“I found the Masterclass to be an enjoyable and useful event. Having the opportunity to discuss current issues in the industry from both a client and agency view point created an informative and challenging discussion. I would recommend these events to my colleagues and I look forward to attending another event in the future”.

Senior Digital Marketing at Argos

“Very interactive session. Good mix of experiences around the table, who were able to pitch in with experience sharing from different sectors.”

Head of Content at Autotrader

“The Search Marketing Masterclass was a great update on  best practice and new options.  The format allowed good review and common challenges were explored – great to have experts at your disposal for the morning!. The time given to each topic meant we were very focused and came away with contacts that have since proved valuable.”

Customer Marketing Director at The Fragrance Shop

“The Digital Content Leaders masterclass gives content and marketing professionals the opportunity to network, share knowledge, opportunities and challenges in an ever evolving digital landscape. The event helped me look at content creation from different perspectives and helped me understand what the industry should anticipate in the future with new innovations and trends. It’s also a great way to meet like minded people in a relaxed setting.”

Senior Content Manager at

“Going into the masterclass, I wasn’t quite sure what to expect. I knew it was a collection of presentations from great agency minds, but I didn’t really have any expectations around what the content would be. A sales pitch? A generic overview of the current marketing landscape? Or some real thought leadership on the future of marketing? Thankfully it was the latter!

I have to say I was very impressed. From advancements in search, to the perfect data/creative marriage, through to social and beyond, it was 3 hours of finely crafted content that made you sit up and take note.”

Digital Marketing Manager at Lloyds Banking Group

“Brilliant to have a content-focused session in Manchester. The morning was packed with value. Great expert speakers and plenty of opportunity to interact with them. I also enjoyed discovering that many challenges were shared with fellow delegates. Thanks for organising.”

Editor, Content Strategy at MoneySuperMarket

 “I really enjoyed the masterclass format; there was a good mix of speakers and lots of food for thought. I would certainly consider future events and recommend to colleagues.”

Head of Marketing Operations at O2

“I thought the event was excellent, giving a range of perspectives and solutions to challenges we all face in the data and insight world.”

Head of Customer Knowledge & Insight at TD Direct Investing

“The Marketing Masterclass Series are a fantastic format where interaction and discussion with the roundtable speakers and other like minded individuals proves very insightful and valuable.”

Digital Director at Traidcraft PLC

“The speakers told good stories and used interesting examples that helped build up a comprehensive picture of the challenging world of brand engagement today.  They all successfully offered solutions that were relevant and useful as well.”

Customer Marketing Manager at First Direct

“The Content Masterclass in Manchester was an enjoyable and informative experience, with many familiar faces in attendance. It was especially interesting discussing common problems with peers in other businesses as well as how said business overcame these problems – or how they intend to overcome them. We came away with some interesting thoughts and discussed these throughout our journey back, which is always a good sign.”

SEO & Content Manager at Icelolly

“The Masterclass is a great way of keeping up-to-date with industry trends and future direction, while enjoying a coffee, pastry and networking! A worthwhile morning out of the office.”

Online Marketing Manager at Jet2

“I really enjoyed the Digital Content Leaders Masterclass overall, and took part in some interesting and lively discussions, while also learning some new techniques.”

Digital Communications Manager at Swinton

“A great opportunity to gain valuable insights from industry experts and meet like-minded people in an informal roundtable setting. Well worth attending!”

Head of Content at

“I have had the opportunity to attend both Masterclasses produced by John and I have come away from both with that feeling…I knew that, but I never thought of it like that… a feeling which is great.”

Digital Marketing Campaign Manager at Provident Financial  

“The masterclass content was both creative and innovative, and I had some really challenging and interesting discussions with peers and presenters. I’ll be keeping a keen eye out for the next session, and would be happy to recommend to anyone the benefits in attending.”

Group Head of Marketing at Benenden

“#BEMLeeds was a packed morning of high quality brand and audience engagement presentations. Coming from a more junior role within my company I found it really interesting and inspiring to hear from  industry professionals who had been in my shoes. I’d definitely recommend it.”

Digital Content Coordinator at Pure Collection

“The Digital Leaders Masterclass was a first class event. Fantastic presentations throughout. Lots of great learnings.”

Senior Digital Manager at TD Direct Investing (Europe)

“A really great and informative masterclass. Feeling very ‘Brand’ inspired.”

Business Development Manager at Irwin Mitchell

“Thanks for a great #BEMLeeds masterclass, It was nice to get out of the office into what I would call a brand reboot session, which has left me feeling very inspired.”

Brand Manager at Warburtons

“This was my second masterclass run by John and again fantastic knowledgeable speakers with real thought-provoking points of view.”

Senior Communications Manager at Wilko

“Great to discuss issues faced within the industry with experts both from agency and client side. Would definitely go to another event hosted by John!”

Head of SEO at

“I thoroughly enjoyed the event and learning from the expert speakers as well as many of the other talented guests.”

SEO & Earned Media Manager at On the Beach

“The marketing masterclass was a great opportunity to sit down with like-minded individuals and discuss current issues in the industry. Very thought-provoking.”

European & Global PR Manager at Premier Farnell

“ The masterclasses involve a roundtable format which ensures that delegates are able to mix and exchange views with professionals from other industries and gain insight. The roundtables involve rotating sessions with different table hosts, which ensures varied topics for discussion. This translates into learning regarding multiple different marketing aspects in one session.  The marketing classes are intense and focused sessions delivering a lot in a short time span.”

Head of Marketing & Partner at Stephensons Solicitors LLP

“The masterclass was really great, getting to have roundtable open discussions with my peers was something new for me and it was extremely insightful.”

PR & Social Media Manager at Pets Choice

“Quality debates, quality delegates, high calibre of speakers and a well organised, slick event. I appreciated the different mix of organisations. Thought provoking and I learnt a lot in a short time. Put me down for the next one!”

Marketing & Communications Manager at Manchester Metropolitan University

“A huge amount of credit needs to go to John McCambley for organising these events. His Masterclass series has been the best set of industry events I’ve been to or been involved in. John is genuinely interested in creating an event that helps businesses. It’s so refreshing from the normal agency and brand bragathons that most events have become. So thanks John. We’ll see you at the next one.”

Digital Strategy Director at Home Agency


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