Registration is Open for SEO Edition of Digital Superchats

February 3, 2022February 7, 2022John McCambley Leave a comment

Calling all delegates who’d like to join us at April’s SEO edition of Digital Superchats; registration is now open.

When: Tuesday 19th April 2022
Time: 9.00am to 10.30am (UK Time)
Format: Online Session

In this online session, our selection of industry experts will deliver a series of short talks – sharing their latest thinking on the BIG issues and creative strategies that are shaping the SEO landscape right now.

The Digital Superchats Series is attended by senior marketers from many of the UK’s biggest, most reputable and fastest growing consumer brands – in a knowledge share environment (No Sales Pitches).

Previous Delegates Include:
M&S, Morrisons, Tesco, Asda, Sainsburys, Ikea, Wickes, Safestyle, Argos, Sofology, ScS, Specsavers, Nationwide, Lloyds Banking Group, Vitality, Aviva, HSBC, Barclays, Nat West Group, Virgin Money, FOOTASYLUM, Hotter Shoes, JD Sports, Missguided, PrettyLittleThing, NastyGal, Naylors – Go Outdoors, Autotrader, Halfords, WeBuyAnyCar, The Very Group, Jet2, Sykes Cottages, The Travel Chapter, Talk Talk, Virgin Media, Vodafone, O2, Interflora, Bloom & Wild, Holland & Barrett, NHS, Bupa, Well Pharmacy, Currentbody, AO.com, Beko, Betfred, Sky Betting & Gaming, Ladbrokes, William Hill, Rayware Group, Irwin Mitchell, Slater & Gordon and many many more…

Digital Superchats #5: The Round-Up

December 2, 2021December 3, 2021John McCambley Leave a comment

Since officially launching the Digital Superchat Series in 2021, we’ve been delighted at the record numbers of delegates who’ve taken the time to attend the online sessions.

At our 5th edition of Digital Superchats, which took place on Tuesday 30th November 2021, our panel of speakers delivered a series of short talks which examined the key trends, challenges and opportunities that are shaping digital content strategy – Right Now!

The event was attended by our largest audience to-date (for an online session) and included delegates from many of the UK’s biggest brands: Marks and Spencer, Wickes, PrettyLittleThing, NastyGal, Halfords, Holland and Barrett, FOOTASYLUM, Hotter Shoes, Travis Perkins, Bupa, Select Car Leasing, N Brown Group, Nationwide, Lloyds Banking Group, The Travel Chapter, Sykes Cottages, Spectrum Brands, Well Pharmacy, ISAWITFIRST, Beko and many more…

A massive thanks to all our speakers: Jennifer Grey (Digital PR Performance Director at Greenlight), James Roach (Head of Content & Creative at Croud), Rosa Mitchell (Head of Digital PR at connective3) and our wonderful Master of Ceremonies Max Hoppy (Joint MD at Bind).

If you didn’t manage to make the session, we’ve added the full recording below for you to watch in your own time and share with your colleagues.

If you’d like to e-attend our next Digital Superchats session (Paid Media & PPC) on Tuesday 25th January 2022, you can pre-register your delegate seat here.

Secure your Place for Next Digital Superchats e-Session

October 10, 2021November 25, 2021John McCambley Leave a comment

Delegate Registration Opens for Digital Superchats #5 (Digital Content)

If you’d like to attend our next online installment of Digital Superchats, which will focus on “Digital Content”; details on how to secure your seat are below.

Event: Digital Superchats #5 (Digital Content)
When: Tuesday 30th November 2021
Time: 9.00am to 10.30am (UK Time)
Register To Attend: Book Your e-Seat Here

In this, our 5th edition of Digital Superchats, our panel of industry experts will deliver a series of short talks, sharing the latest thinking in digital content strategy – sharing real-world examples.

The online session will provide delegates with a number of highly actionable takeaways on utilising content to drive online performance across the digital channel. Key areas of focus include: Using a content-led approach to boosting online search visibility, audience engagement, brand awareness and enhancing sales conversions.

To maintain our strict quality control process, there’ll be a limited e-seat capacity in place for the event; delegate passes will not be available to anyone working within an agency, consultancy, marketing services supplier or freelance role.

The Digital Superchats Series is attended by senior marketers from many of the UK’s biggest, most reputable and fastest growing consumer-facing brands; view a sample of who attends here.

Produced by the Marketing Masterclass Series

Digital Superchats: The Future of CRO

September 24, 2021September 25, 2021John McCambley Leave a comment

Our next Digital Superchats Session will take a closer look at the big issues that are shaping the area of Conversion Rate Optimisation and will provide delegates with some practical tips and real-life examples of how to maximise CRO performance.

Event: Digital Superchats #4 (Conversion Rate Optimisation)
When: Tuesday 5th October 2021
Time: 9.00am to 10.30am (UK Time)
Format: Online Session

We’ll be joined by Jaywing’s Head of Behavioural Research Michael Weir, Croud’s Head of CRO Chris Ford and connective3’s CRO & UX Manager Rachel Harrison, who’ll deliver a series of short talks on all the latest developments currently emerging across the CRO landscape.

Our official Master of Ceremonies will be the hugely popular Max Hoppy from Bind.

Key Delegate Takeaways Include:

The future of CRO
The psychology of selling: Why brands need to humanise CRO
How user behaviour has changed due to the pandemic
How to apply audience insights into your experimentation strategy
An understanding of the most powerful tool in the CRO toolkit
Ideas and guidance for tracking important user behaviours

The Digital Superchats Series is attended by senior marketers from many of the UK’s most reputable and fastest growing consumer brands; Read our delegate reviews here.

Register To Attend

Record Turnout at Digital Superchats Session

July 18, 2021September 25, 2021John McCambley Leave a comment

Digital Superchats Continues To Set Records

Yet again, we managed to achieve a record delegate turnout at our recent Digital Superchats session on SEO. The online event took place on Tuesday 13th July and was produced in association with our partners from CreativeRace, connective3 and Greenlight.

Since launching the online series of events back in February 2021, we have now achieved record delegate registrations and attendance at our last three successive online events. This trend also carries on from our live events, which also experienced record delegate number growth between 2015 and 2020 (where 15 live events were produced).

John McCambley, Founder & Chief Producer at Marketing Masterclass Series says “At a time when so many events are available online to delegates, we continue to focus on producing relevant and interesting sessions to the highest of standards – built upon reputable speakers and a quality delegate roster. The most important thing is that delegates are able to go back to their teams with real and practical learnings that can make a big difference to digital performance. Our events will always remain thought-leadership based (no sales pitches are ever allowed).”

July’s event was attended by delegates from many of the UK’s biggest and best consumer brands including: Wickes, NastyGal, ISAWITFIRST, Aon, Autotrader, WeBuyAnyCar, Arla, Decathlon UK, Select Car Leasing, Sykes Cottages, Interflora, Bloom & Wild, Sofology, Virgin Media, N Brown Group, Irwin Mitchell, Eurocamp & Al Fresco Holidays, Lloyds Banking Group, Yorkshire Building Society, Chums, Bupa and many many more…

Find out more about our next event, which takes place on Tuesday 5th October 2021
Digital Superchats #4 (Conversion Rate Optimisation)

Book Seat To Attend Digital Superchats (SEO Edition)

May 15, 2021June 23, 2021John McCambley Leave a comment

We have officially opened the delegate registration process for our third edition of Digital Superchats, which will examine the hottest issues in SEO.

When: Tuesday 13th July 2021 (9.00am to 10.30am UK Time)
Format: Online Session with e-seat capacity set at 40
Book Seat To Attend: Click here to register

We’ll be joined by CreativeRace’s Director of SEO Malcolm Slade and connective3’s Organic Performance Director JJ Grice, who’ll deliver a series of short talks on all the latest developments currently emerging across the SEO landscape. The session will provide delegates with some practical tips and real-life examples of how to boost SEO performance.

Key topics include:

How to maintain relevance on Google right now
Driving organic visibility with the right content
Achieving quick SEO wins
Implementing SEO best practice for transformative results
Many more…

Book Seat To Attend Digital Superchats #3 (SEO)

Delegate Registration Opens for Digital Superchats #2

March 22, 2021March 24, 2021John McCambley Leave a comment

Registration is open for Digital Superchats #2 (Digital PR)

We have officially opened the delegate registration process for our second installment of Digital Superchats; the online session will focus on the popular area of Digital PR.

Event: Digital Superchats #2 (Digital PR)
When: Thursday 6th May 2021
Time: 9.00am to 10.30am (UK Time)
Book Seat to Attend: Click here to register for a seat at the event

In this edition, our panel of industry experts from connective3, Digitaloft and Smoking Gun PR will each deliver a series of short presentations – sharing their latest thinking on the hottest issues shaping the Digital PR landscape. Areas of focus include: Building brand authority & trust, driving online visibility and maximising SEO value to stay ahead of the competition.

To maintain our strict quality control process, there’ll be a 40-seat “Delegate Capacity” for the event; passes will not be available to anyone working within an agency, consultancy or freelance role.

Digital Superchats is Produced by the Marketing Masterclass Series in association with:

The Best in Digital Awards: Winners Revealed

March 4, 2021May 27, 2022John McCambley Leave a comment

We are delighted to officially announce all our category winners from The Best in Digital Awards 2021. A special thank you must go to all our submitting agency partners and judges for taking the time to support the awards.

Best in Organic Search (SEO)
Winner: connective3 & thortful
Highly Commended: Clicky Media & Animal Trust

Best in Paid Search & Biddable Media
Winner: Search Laboratory & Appian
Highly Commended: The SEO Works & Bearing King

Best in Content Marketing
Winner: RocketMill & Huggies Pull-Ups
Highly Commended: We Influence & Salons Direct

Best in Digital PR
Winner: Digitaloft & Cosmetify
Highly Commended: Verve Search & Buzz Bingo

Best Integrated Digital ( SEO & Paid Search)
Winner: Clicky Media & Raleigh
Highly Commended: We Influence & Salons Direct

As this was the trial launch of the awards, only senior marketers from major consumer-facing brands took part in the judging process and NOT agencyside personnel. Our official judging panel biogs can be found here.

Massive congratulations to all our category winners and those who were highly commended at The Best in Digital Awards 2021!

Digital Superchats #1 Kicks-Off in Style

February 28, 2021February 28, 2021John McCambley Leave a comment

We were absolutely thrilled to see so many delegates join us at the launch of Digital Superchats; The first online session focused on PPC and was led by the always inspirational Max Hoppy, Joint MD at Bind.

In his session “How to Leverage Unusual Data Assets in your PPC Marketing”, Max shared the insight and tools required to manage and deliver a successful PPC marketing campaign. In his briefing, Max drew on his personal experience of a campaign that won the prestigious Grand Prix Award at the 2020 Drum Search Awards.

The Digital Superchats session was attended by senior delegates from many of the UK’s most respected and biggest brands including: Wickes, Tesco, Safestyle, Decathlon, N Brown Group, RAC, Homeserve and many more.

Founder & Chief Producer at the Marketing Masterclass Series, John McCambley said “It was amazing to see so many brilliant delegates take part and support us in our first-ever online event. Given the nature of online events and the high industry dropout rates experienced, I was overwhelmed that we managed to achieve an 88% attendance rate throughout the whole registraton process.

Ultimately the delegate experience is the most important and with Max leading our first session, all our delegates came away with lots of insightful and actionable ideas. We’ll be adding details very soon about our next session, which is scheduled for April 2021; I hope to see you there.”

Would you like to lead a Digital Superchats Session?

Digital Superchats Goes Live

January 26, 2021February 22, 2021John McCambley Leave a comment

Register to attend Digital Content Leaders Masterclass, Manchester

We’re delighted to officially announce the launch of Digital Superchats – our exciting new online events brand.

As part of the “Digital Superchats” series, marketers from consumer-facing brands will gain full access to the latest insights, trends and cutting-edge strategies from a diverse range of industry leading experts on all things digital.

Over the course of the coming 12-month’s, we’ll be producing a series of online events that will cover the full digital landscape including: SEO, Paid Media, Content, Digital PR, UX, CRO, Performance Marketing, Data/Insight, Conversion Rate Optimisation (CRO), Talent Aquisition/ Training & Development and much much more…

Marketing Masterclass Series’ Chief Producer John McCambley says “The core focus of Digital Superchats is to deliver hugely topical events, led by respected leaders from the UK Digital Industry, so that marketers can access the latest thinking on digital strategy in a friendly and engaging environment.”

Our very first Digital Superchats event will be led by Bind’s Max Hoppy and will take place on Thursday 25th February 2021. Find out more about Max’s session here and how to book your seat.

Remember to follow us across all our social media channels to stay fully updated on all breaking news about our events and latest blog content.

The Best in Digital Awards 2021