Sophie Coley, Head of AI & Strategy at Propellernet
Sophie is a trained journalist turned search strategist with almost two decades of experience in search and content. She developed the concept of search listening and now leads AI strategy at Propellernet, helping brands show up where it matters by understanding audiences first and algorithms second.
Currently focused on how AI is reshaping the way we find and consume information, Sophie brings a human-first approach to emerging technology – from AI search optimisation to agentic web experiences.
Stephen Baker, Head of Digital PR at Propellernet
Steve is our Head of PR at Propellernet, where he leads a growing and ambitious PR team focused on strategic, data-informed creative campaigns that drive visibility and credibility for clients.
At Propellernet, he also co-hosts The Digital PR Podcast, a show that explores trends and techniques shaping modern PR with industry practitioners and thinkers.
Laura Smith, Head of Client Strategy at ICS-digital
Laura is Head of Client Strategy at ICS-digital, a multilingual digital agency, where she leads teams across organic and paid media channels, including SEO, Paid Media and Digital PR, focused on helping brands to connect digital tactics to real business goals.
Her background is in both traditional and digital PR, having worked in agencies across the north for the last 16 years, and she is passionate about building insight-driven creative strategies that deliver impact in an ever-changing search landscape.
Amanda Walls, Director – Head of Organic Media at Cedarwood Digital
Amanda Walls is the founder and Director of Cedarwood Digital, an award-winning Digital Marketing agency specialising in SEO, PPC and Digital PR.
With 15 years of Digital Marketing experience under her belt, Amanda founded the agency eight years ago which was recently named Best Small Integrated Agency at the European Search Awards 2023 and Best Small PPC Agency at the UK Search Awards 2023.
Her talks and digital expertise have been showcased at events including Brighton SEO, Digital DNA, MissingLink LIVE, Sheffield DM, SME 2019, Salford SEO, Natwest Content LIVE, Get Online Week, Retail Right, Cardiff Business Expo, Digital Lancashire and the Digital Shift Summit.
*More biogs to be added
