Harriet Fitzgerald, Head of Programmatic at Impression

Harriet is the Head of Programmatic at Impression, with over 8 years experience in the industry. She has managed a number of global accounts in that time across verticals spanning travel, luxury fashion, B2B, charity and retail.

Harriet is excited to educate clients on how Programmatic can help clients reach their goals, while debunking the myths that silo Programmatic as a channel for Branding only.

📢 Harriet’s Talk – This Town IS Big Enough for the Both of Us: Why the Brand vs Performance Showdown is Stunting Your Growth

Wes Parker, Co-founder at DemandMore

Wes has over 8 years of paid media experience as co-founder of DemandMore, where he helps brands grow with a data-driven approach to performance advertising.

He has worked with a range of brands across retail, financial services and travel. Growing brands like Allica Bank, Tide, Lending Stream, Avon and Crowdstrike.

He’s committed to growing the paid media community and is a columnist at Econsultancy and Campaign Magazine. He recently spoke at SMX Advanced, one of the leading search conferences.

📢 Wes’ Talk – Growing your Brand & Maximising Growth with AI-Powered Paid Media Campaigns

Claire Stanley-Manock, Chief Strategy Officer at Connective3

Claire has over 20 years of digital marketing experience and knows how to navigate the complex digital landscape to deliver incremental bottom line growth for clients. Campaigns and activity are planned with strategic creativity to generate cut through, action and results.

📢 Claire’s Talk – Beyond ROAS: A Modern Playbook for Real Growth

 

Anna Simpson, Head of Paid Media & Operations at Cedarwood Digital

Anna leads the Paid Media team at Cedarwood Digital and has spent the last seven years working closely with the agency’s largest clients to maximise ROI, generate high-quality leads, and drive sustainable revenue growth.

With a strong focus on data-driven strategy, Anna specialises in building performance frameworks that combine automation, testing, and actionable insights to deliver measurable impact across Google Ads and paid social platforms.

She’s also a recognised LinkedIn thought leader within the PPC community, where she regularly shares insights on the latest Google Ads updates, trends, and best practices, helping marketers stay ahead in an ever-changing digital landscape.

📢 Anna’s Talk – Future-Proofing Your Google Ads Strategy: Preparing for What’s Next in the Age of AI Search

Will Pidgeon, Co-founder at Bind | Official Master of Ceremonies

Will is the co-founder of performance marketing agency Bind, with over 14 years of experience across paid media, strategy, and operations.

His work is rooted in data-driven thinking and a willingness to go deep on client problems, helping teams cut through complexity and make better decisions through insight, structure, and first-principles thinking.

Will is a lifelong learner who runs a leadership book club and writes a weekly newsletter on growth.

 

 

Watch the Official Event Recording