In our latest “offline” edition, we catch-up with Re: signal’s Founder, Kevin Gibbons, and discover more about his career journey, running marathons, his connection to football legend Kevin Keegan and his thoughts on the industry’s biggest opportunities & challenges in 2026.
How did you get started in digital marketing?
I did a placement year as part of my university degree at a web design agency. That was in 2003, and from there I got a taster of everything from design, development through to marketing services.
SEO really appealed to me (alongside realising I wasn’t that great at web development!). I then went freelance in 2006, whilst doing the year out thing in Australia after graduating and haven’t looked back since.
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How do you switch off?
Fitness is really important to me, whether that’s playing tennis sitting in a sauna or going for a walk, I’ve realised making the time for this is essential in order to be at my best.
What is your favourite Podcast & book in 2026?
I’ve really got into David Senra’s podcast Founders. I still like to read, but find the audio format much more practical. A great way to learn, is from understanding what others have done in the past, so this has sparked a lot of ideas for me.
Who’s been the most influential person or role model in your career and why?
So many people at different stages, and in different ways. But if I had to pick one, it’s my dad. Mindset + attitude is so important, and I definitely get my optimism + ability to work hard but not take myself too seriously from him.
Fun fact about you?
I was named after the recently crowned European football player of the year Kevin Keegan, which means I had to be a big Liverpool fan!
One dream client – Who?
We’re very lucky to work with a number of fantastic brands, but outside of a cheesy answer it’s probably Apple seeing that I’ve been consistently using their products for 20+ years!
What actor would play you in a movie about your life?
Aren’t they all generated by AI now?! Either that or Michael Sheen, as he plays everyone!
What is the biggest opportunity for digital marketers in 2026?
Focus on what’s not going to change, driving significant business value for your clients.
What’s the biggest challenge for digital marketers in 2026?
Helping clients to navigate the changing landscape – which is both a challenge and an opportunity!
What makes a standout agency? How do you differentiate?
It takes time, and it’s a combination of things -but building a proven track record + reputation, within a specific niche/sector, and specialism is key to growth + attracting more of what you want in future.
About Kevin…
Kevin is an entrepreneur, speaker and writer. He is founder of Re:signal – a global ecommerce SEO specialist agency, driving organic search growth for brands including Under Armour, N Brown and ASICS.
Winner of over 80x UK/EU/Global Search Awards, he was named search personality of the year at the UK Search Awards (2018) and listed in BIMA’s top 100 people shaping the digital industry (CEO and leaders category) in 2019.
Kevin has helped to grow Re:signal into a fast growth digital marketing agency, as recognised by Deloitte Fast 50 UK & EMEA (2017) and the FT 1000 fastest growing companies in Europe (2018).
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