We catch-up with Cedarwood Digital’s Director – Head of Organic Media, Amanda Walls, and find out about her love for long walks with Ted (her Golden Retriever), Tom Petty’s inspiration, Speaking in Saigon, and what advice she’d give her younger self…
How did you enter a career in digital marketing?
I studied an undergraduate degree in Journalism back home in Melbourne when I was first introduced into digital marketing and then went back to do a masters in global communications which introduced me to online marketing.
After a period of travelling I took a content job at an agency in Manchester (a job I nearly didn’t get because my application went into their spam folder!) and worked my way up from there!
Upcoming Event: Digital Superchats #17
How do you switch off?
I tend to watch re-runs of my favourite TV shows, historical documentaries or concerts, go for a run or take Ted my golden retriever for a long walk.
What is your favourite Podcast & Book in 2025?
I run to something easy listening like the “Girls Next Level” or “Political Currency” podcasts. My favourite book this year was Mike Campbell’s Memoir “Heartbreaker”
What’s your favourite inspirational quote?
“Most things I worry about never happen anyway” – Tom Petty / “It may be rainin’, but there’s a rainbow above you” – Glenn Frey/Don Henley
Fun fact about you?
I spent three years training at Australia’s leading television and musical theatre academy while I was at school (but didn’t pursue it as a career)
What’s your proudest professional achievement to-date?
Speaking at the SEO Mastery Summit in Saigon, would love to do more talks in Asia!
What’s your favourite TV series (via any network) of all time?
Battlestar Galactica (2004 TV Series)
What 1 thing would you tell your younger self?
Buy more property early on – invest and generate passive income.
What’s the biggest opportunity for digital marketers in 2025/2026
I think Google Advertising is going to grow substantially this year as the organic market gets squeezed – there’s opportunity for forward-thinking Ads agencies to capitalise.
What’s your favourite holiday destination?
Singapore, Thailand or Indonesia. Closer to home – Corsica.
PODCAST VERSION
This edition with Amanda Walls is now available on Spotify, Apple Podcasts and YouTube.
About Amanda…
Amanda Walls is the founder and Director of Cedarwood Digital, an award-winning Digital Marketing agency specialising in SEO, PPC and Digital PR.
With 15 years of Digital Marketing experience under her belt, Amanda founded Cedarwood Digital eight years ago which was recently named Best Small Integrated Agency, PPC Agency & SEO Agency at the European Search Awards and Best Small PPC Agency, Integrated Agency and SEO Agency (Silver) at the UK Search Awards.
Her talks and digital expertise have been showcased at events including 4x Brighton SEO, Digital Marketing Europe, SEO Mastery Summit, SEO Estonia, Digital DNA, MissingLink LIVE and Sheffield DM. In addition to speaking, Amanda has previously contributed to Forbes, Search Engine Watch, MOZ, Ahrefs, Majestic SEO and many more, discussing topics around SEO, Digital PR and general business. Connect with Amanda on LinkedIn.
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