After the successful launch of last year’s Content Leaders Masterclass, we’re returning to Manchester with our 2nd edition Digital Content Leaders Masterclass, which will take place on Tuesday 16th January 2018.

Our industry leaders will explore the critical importance of content and its strategic link in building brand awareness, online visibility, engagament, trust, loyalty  and customer acquisition in an ever-changing digital and social age.

We’ll be adding further details very soon, so please keep checking the site or follow all our updates on social, to ensure you’re fully up-to-date. The event in association with Forward Role will be the 10th masterclass in the series.

If you’d like to join us at the masterclass, you can secure your seat here

We’re just 2-weeks away from the Data & Insight Leaders Masterclass in Manchester, and with a fine selection of the industry’s leading thinkers in attendance – It promises to be an action-packed experience.

The masterclass, which will be held in the Walters Suite at the 5-Star Radisson Blu Edwardian, will kick-off with a keynote presentation by The Fragrance Shop’s Customer Marketing Director – Nicola Travis.

Keynote Details…

Using data for competitive edge has become increasingly complex with a wealth of providers, options, channels, challenges and more and more data in our organizations. How do we start wading through the data lake, stay afloat and focus on progress without sinking?

Nicola will discuss three areas of data and insight with a focus on potential solutions for some of the challenges faced in retail today. This session will put the challenges in context and look at ways to win with cross-channel customers, the loyalty landscape and the key measures involved. Using examples from today’s retailers, Nicola will discuss the use of analytics in the business for strong CRM.

The Big Issues…

Once Nicola’s presentation is finished, delegates will be able to enjoy a series of engaging roundtable sessions which will examine some of the industry’s key issues including: Joined-up data, single customer view, attribution analysis, smarter targeting strategies and driving data & insight performance.

The masterclass in association with Home, Search Laboratory, Aquila Insight, GI Insight, Greenlight, Black Swan Data, Whitecap Consulting and JV Recruitment is the 8th in the Marketing Masterclass Series.

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