Using Our Senses – A Sensory Approach To Successful Brand and Product Development

Vivien Wilton-Middlemass, Head of Sensory Research at McCallum Layton will be presenting a paper on “Using Our Senses – A Sensory Approach To Successful Brand and Product Development” at this year’s Insight Show, which takes place between 29-30th June 2010 at (Grand Hall, Olympia, London). Vivien’s session will be held on both days at the event, and will uncover:

· How to develop a successful brand/product strategy
utilising a combined sensory and consumer research
approach

· Explore the benefits of sensory research

· Using all our senses to create longer, stronger and more
profitable brands/products

If you would like to find out more information about this session or arrange a meeting with Vivien, please contact: John McCambley, Head of Brand Marketing & Communications on Tel: +44 (0)113 237 5590.