The Marketing Leaders Masterclass officially kicked-off in style yesterday at Elmwood’s Leeds office with a fantastic show of support from some of the North’s biggest brands and marketing agencies.
The event in association with Network Marketing (Headline Sponsor) brought together a group of leading experts from the world of digital, social, creative, PR and consumer insight – who delivered a series of insightful and thought-provoking sessions.
The senior delegation included representatives from brands such as Asda, Co-operative Group, Ernst & Young, Irwin Mitchell, Sky Bet, JD Williams, Provident, TD Direct, Wilko, JCT600 and Victoria Plumb to name but a few, as well as the CIM’s chair of Mid-Yorkshire Branch and Professor of Marketing Anthony Patterson from University of Liverpool.
I would like to personally thank all the speakers and delegates for taking part; Elmwood for allowing the event to be hosted at their beautiful office, Duncan McCallum from McCallum Layton for doing a brilliant job as the official chair, and finally Network Marketing for supporting #MLleeds as the official Headline Sponsor.
All speaker presentations can be viewed below via Slideshare
Please click here to view the extended commentary on the talk by Duncan McCallum, Founding Partner, McCallum Layton.
If you’d like to take part in the next scheduled masterclass which will focus on ‘Brand Engagement & User Experience’, please drop me a message.