At November’s Digital Leaders Masterclass in Leeds, we’ll see an additional format added to the official programme, with Igniyte’s Caroline Skipsey chairing an expert roundtable session, which takes a closer look at how brands can manage and protect their online reputation.
The roundtable session will take place after the masterclass and run between 1.00pm-2.00pm on Tuesday 3rd November 2015. The session will accommodate ten delegates, so please register your interest to secure a seat; lunch and refreshments will be provided. Further details of the session can be found below.
Brand Protection Vs Conversations Online
Caroline Skipsey, Managing Partner at Igniyte
It is estimated that there are now 65 million comments left monthly on social platforms, review sites and forums. Managing online conversations about a brand is fast becoming an internal struggle for Marketing and Customer Services teams; who’s responsibility is it to deal with them? Who should respond to them and how can you control the amount of negative posts and encourage positive posts?
Brand reputation and trust go hand-in-hand, in this roundtable – Caroline will discuss the processes for managing conversations online internally, and how you can implement processes and procedures to increase trust in your brand online and minimise the risk of an online crisis.