Industry Leaders #PBLEEDS17

Ian Miller, CEO at Crafted

Ian Miller, Crafted - Official Roundtable Chair at Paid & Biddable Leaders Masterclass, Leeds

Over the past decade, Ian has established himself as a thought-leader in the digital sector, regularly speaking for industry bodies (CIM, IDM), sector-specific conferences and high-profile marketing events such as Brighton SEO.

With a background as editor for a variety of magazine titles, Ian understands the importance of a content-led approach. In 2009, he joined Crafted as head of search, quickly progressing to Search Director and is responsible for building the agency’s online marketing team, now the largest multi-disciplinary team at Crafted.

For the past two years, Ian has led the agency in the role of CEO, delivering consistent growth and managing the day-to-day operations of a business with over 50 staff.

Chris Rowett, Performance Director at Journey Further

Chris Rowett - Journey Further - Official Roundtable Chairperson at Paid & Biddable Leaders Masterclass, Leeds

Chris is Performance Director at Journey Further, overseeing the agency’s team of biddable media analysts. He has worked in digital his whole career and has managed seven-figure media budgets for the likes of Virgin Holidays, Matches Fashion, Allianz and MYA Cosmetic Surgery.


Ashley Fletcher, Director of Product Marketing at Adthena

Ashley Fletcher, Adthena - Official Roundtable Chair at Paid & Biddable Leaders Masterclass, Leeds

A digital marketing specialist with over ten year’s experience of multi-channel digital marketing gained clientside, agencyside, Google and currently Adthena. Ashley is the Director of Product Marketing at Adthena, who won ‘Best Search Software Tool’ at the 2016 UK Search Awards.


Claire Stanley, Digital Media Director at Home Agency

Claire Stanley, Home Agency - Official Chair at Paid & Biddable Leaders Masterclass, Leeds

Claire has worked at Home for over five years and has significant experience in digital media, data and attribution as well as wider digital marketing. Claire now heads up Home’s hugely successful Digital Media team which specialises in both branding and direct response campaigns in the eGaming, travel & finance sectors to name just a few.


Lawrence Alexander, Digital Strategy Director at Home Agency

Lawrence Alexander, Digital Strategy Director at Home - Official Roundtable Chair at Paid & Biddable Leaders Masterclass, Leeds

Lawrence is a strategist specialising in digital and brand communications. He’s worked with over 150 high street brands including Microsoft, Mashable, BMW, Sony and Unilever.

Since 1999, Lawrence has been using a mixture of behavioural psychology and digital brand strategy to help businesses and brands achieve their business objectives.

Arianne Donoghue, Paid Media Development Manager at Epiphany

Arianne Donoghue, Epiphany - Official Chair at Paid & Biddable Leaders Masterclass, Leeds

Having started off her digital career client side over a decade ago, Arianne has worked for both agencies and brands in-house, specialising in search. She is now back agency side supporting on biddable media digital strategy.

A regular on the conference scene, she’s also an editor and contributor at popular site State of Digital.

Steve Baker, Operations Director at Epiphany

Steve Baker, Epiphany - Official Chair at Paid & Biddable Leaders Masterclass, Leeds

Steve has worked in digital and search since 2002, and has held a range of agency side roles, focusing on delivering exceptional performance for clients.

As Operations Director at Epiphany, Steve oversees a large team of digital specialists, working in SEO, PPC, Display, CRO and Analytics, ensuring that Epiphany deliver campaigns that over achieve against a client’s objectives whilst also ensuring that the agency constantly look forward to pre-empt some of the trends that maybe on the horizon.

Pete Whitmarsh, Head of Paid Media at Search Laboratory

Pete Whitmarsh - Search Laboratory (Official Roundtable Chair at Paid & Biddable Leaders Masterclass, Leeds

Pete is Head of Paid Media at Search Laboratory, responsible for leading a team of 25 PPC, programmatic display, paid social and CRO experts based in Leeds and New York. Pete has been with Search Laboratory for seven years and approaches biddable media in a highly data-driven fashion, which stems from his background as a maths graduate and professional poker player.

Search Laboratory operates on a global scale, successfully delivering paid and organic campaigns in over 40 countries and 25 languages.

Ed Blakeway, Head of Programmatic at Search Laboratory

Ed Blakeway - Search Laboratory (Official Chair at Paid & Biddable Leaders Masterclass, Leeds)

Ed is Head of Programmatic at Search Laboratory, he is responsible for leading the Programmatic arm of Pete Whitmarsh’s Paid Media team. This includes Programmatic Display, Video, and Paid Social Media. Despite initially working within PPC, Ed made the move to specialise in Programmatic 4 years ago, leading a team at iProspect before making the move to Search Laboratory.

His experience spans across a number of industries including (but not limited to) Premiership football clubs, high street retailers, FMCG products and major airlines. He loves crunching numbers and developing new programmatic strategies but still finds time to walk his Lurcher in and around the Yorkshire Dales.

Mark Haslam, Founder & Managing Director at Loud Mouth Media

Mark Haslam, Managing Director at Loud Mouth Media - Official Speaker at Paid & Biddable Leaders Masterclass, Leeds

Mark Haslam is the founder and Managing Director of Loud Mouth Media – a specialist digital advertising agency based in Belfast, with offices in Dublin and Glasgow. Having gained valuable online advertising experience working as a Web Consultant in the telecommunications industry, Mark’s fervent passion for digital instilled his vision and motivation to set up his own Pay Per Click advertising agency in 2011. His aim was to do PPC differently – creating more transparent, measurable digital experiences and building strong, mutually beneficial relationships with clients.

Six years later, Loud Mouth Media is multi-award winning Google Premier Partner agency. Mark now leads a young, versatile team of 12 managing over 100 client accounts for local and multinational businesses. He is widely recognised as a ‘no-nonsense PPC expert’ and was recently awarded ‘Business Personality of the Year 2017’ at the Digital DNA Awards.

Ian Harris, CEO & Founder at Search Laboratory (Official Master of Ceremonies)

Ian Harris

Ian is the founder and CEO of global search engine marketing agency Search Laboratory. For the last nine years his unique scientific and mathematical approach to search engine optimisation and pay-per-click advertising has seen him grow Search Laboratory from a two-man operation to today employing over 150 in-house search specialists and linguists, managing a world-famous client list.

Ian’s career began in programming, which led to him being appointed as CTO for one of the world’s largest web localisation companies. Here he helped companies such as British Airways, IBM and HSBC tap into new overseas markets online. During his time as CTO Ian witnessed many large organisations trying to build search marketing campaigns in multiple languages – either by translating keywords or by using a student intern. Ian wanted to fill the gap in the market for a dedicated multilingual search engine marketing service and subsequently created Search Laboratory in 2005