Agenda #PBLEEDS17

Agenda for Paid & Biddable Leaders Masterclass, Leeds

The masterclass will showcase expert insights from our industry leaders who’ll share their latest thinking via a series of engaging and informative roundtable sessions that will focus on the core issues shaping the ‘Paid Search, Biddable Media and Social Advertising’ landscape.

If you’d like to be part of the masterclass – Register and secure your seat here!


9.00am-9.30am: Delegate Registration with Complimentary Fresh Coffee, Tea & Pastries Served

9.30am-9.40am: Welcome by Chair

9.40am-10.05am: Keynote by Mark Haslam, Founder & MD at Loud Mouth Media

Beyond the Click: Creating Lifetime Value with Digital Advertising
The way people shop and interact online is changing. We can no longer refer to a simple, linear path to purchase. Rather, there is an increasingly complex and lengthy trail, with multiple devices and an abundance of offline and online influences, all impacting on their final purchase decision. Now more than ever, businesses that invest their time in analysing the full customer journey and engaging with their customer at each stage will be most impactful in their efforts to retain customers and boost lifetime value.

In this session, Mark will discuss the strategy he recommends to go beyond the click in digital advertising. From creating the perfect audience to capitalising on your website visitors, he will reveal the latest in digital advertising innovations he has used to help grow businesses online.

10.10am-11.10am: Industry Leader Roundtable Sessions

11.10am-11.30am: Refreshments Break with Complimentary Coffee, Tea & Biscuits Served

11.30am-1.00pm: Industry Leader Roundtable Sessions

1.00pm: Close by Chair

in association with:

Official Partners at Paid & Biddable Leaders Masterclass #PBLEEDS17