Industry Leaders #UXL16

Mark Shahid, Senior Experience Architect at Sky Betting and Gaming (Official Keynote)

Mark Shahid - Official Keynote at UX Leaders Masterclass, Manchester

Mark has been working in digital for the last 10 years, during which he has sculpted his career around the design and experience of digital products from startups to larger organisations, including projects for GE, Holland & Barrett and Sky. As an Experience Architect, he now works alongside product owners, designers, key stakeholders and real users to help validate key decisions before production.

#UXL16 Session: Shifting Habits Towards a User-Centered Culture

Tim Loo, Strategy Director at Foolproof

Tim Loo - Official Roundtable Partner at UX Leaders Masterclass, ManchesterTim is a Partner at Foolproof, one of Europe’s largest experience design companies. He leads their Strategy & Planning practice, developing and deploying their experience strategy framework, methodologies and expertise across a range of global clients.

As a UX strategist, he currently works with global brands such as Intercontinental Hotels Group, Shell, Lloyds Bank and Eli Lilly. Tim is based in London, and is a regular speaker on UX strategy in the US, Europe and Asia.

#UXL16 Session: Digital Experience Trends – How businesses are adapting in the age of the digital empowered customer

Lawrence Alexander, Digital Strategy Director at Home

Lawrence Alexander - Official Roundtable Chair at UX Leaders Masterclass, Manchester

Lawrence is a strategist specialising in digital and brand communications. He’s worked with over 150 high street brands including Microsoft, Mashable, BMW, Sony and Unilever.

Since 1999, Lawrence has been using a mixture of behavioural psychology and digital brand strategy to help businesses and brands achieve their business objectives.

#UXL16 Session: Delivering powerful personalised customer experiences

Guy Redwood, Founder & CEO at SimpleUsability

Guy Redwood - Official roundtable chair at UX Leaders Masterclass, Manchester

Guy is one of the early online pioneers. Working in digital for over 20 years, he is the founder of SimpleUsability, a leading behavioural research consultancy based in Leeds. SimpleUsability clients include EE, McDonald’s, Hermes, Skipton Building Society, NHS,, and Sky Betting & Gaming.

Over the last 15 years, his team has evolved a UX research methodology that uses trusted psychology principles with innovative technology to observe customers’ natural behaviour, connecting clients with the needs and desires of their customers.

#UXL16 Session: Putting UX at the heart of the business – Strategies for delivering  and measuring customer centricity

Dr Louise Croft Baker, UX Director at The UX Agency

Louise Croft Baker: Official Roundtable Partner at UX Leaders Masterclass - Manchester

Louise has worked in UX for over 15 years managing award-winning UX teams in both agency and client side roles. Her UX leadership skills include growing and nurturing UX teams and effectively embedding experience design practices into organisations.  

As UX Director at The UX Agency, she works with companies including ADP,  Jaguar LandRover, Innocent Drinks, Sainsburys, Opodo, and  Wallgreens Boots Alliance.

#UXL16 Session: Service Design – Creating superior end to end customer experiences

Joanne Finch, UX Lead at Mando

Jo Finch: Official Roundtable Partner at UX Leaders Masterclass - Manchester

Joanne Finch is Mando’s UX lead with over 20 years in the industry, 11 of those as part of the Mando family. Joanne’s passion for UX drove her to start-up the Liverpool NUX group, a community group which encourages knowledge share, and support within the UX industry.

She’s taken a leading role with some of our larger clients, including Tata Steel, Jones Lang LaSalle and Transport for London whilst studying to become both a CUA and CXA certified consultant.

#UXL16 Session: The rise and implications of Conversational User Interfaces (CUI)

David Crawford, Founder at The Digital Strategy Unit (Official #UXL16 Chair)

Official Chair at UX Leaders Masterclass - Manchester #UXL16

David is an experienced and passionate digital marketing strategist having worked in digital for the last 15 years, with 10 years plus before that in traditional marketing communications.

David has held senior, board level roles in specialist digital and integrated agencies such as McCann Erickson, Made By Pi, BJL, twentysix and Branded3. He has also run his own successful consulting business working with agencies and brands on improving their digital performance – again, both at a business/operation levels as well as part of the marketing communications mix.

He’s worked across a broad cross-section of businesses across pretty much most major sectors, working with brands such as Walt Disney Parks & Resorts, American Airlines, UPS, Bentley Motors, Guardian News & Media, Johnson & Johnson, Travelex and Virgin Holidays.