The masterclass will bring together a selection of industry experts who will share their latest thinking on the big issues that are shaping the search marketing landscape. The roundtable format aims to provide delegates with a series of engaging sessions that will maximise knowledge share and generate discussion.
9.00am-9.30am: Registration with fresh tea/coffee & pastries served upon arrival
9.30am-9.40am: Welcome by Chair – Aidan Cook, MD at Blueclaw
9.40am-10.00am: Keynote Address – Andrew Halliday, Head of SEM at Satsuma Loans
Andy will provide an inside track on how to deliver the perfect technical audit by using both server log analysis combined with crawling the website. In his session, He’ll share how this has delivered real results at Satsuma Loans. Expect to hear about the tools he loves and the mistakes to avoid using real-life examples.
10.00am-11.00am: Expert Roundtables
11.00am-11.20am: Coffee Break
11.20am-12.50pm: Expert Roundtables
12.50pm: Close by Chair
Official Brochure: Search Leaders Masterclass