Search Leaders Masterclass #SLManc16

Paul Morris, Official Master of Ceremonies at Data, Analytics & Insight Leaders Masterclass, Manchester

The Search Leaders Masterclass will showcase a series of expert insights from industry leaders who will share their latest thinking on the big issues, industry trends and strategies that are shaping the ‘Search Marketing’ landscape.

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The masterclass will provide delegates with a unique learning experience through a series of engaging roundtable sessions that will deliver invaluable tips, strategies and industry best practice.

When: Tuesday 29th November 2016
Where: Mancunian Suite at Etihad Stadium, Manchester M11 3FF
Time: 9.00am to 1.00pm *Registration between 9.00am-9.30am

Topics:

  • Sales before search: Why alternative search engines and ‘renting’ ranking space might be the answer to achieving greater sales.
  • The power of data science; understanding audiences & maximising search opportunities
  • Second-screen search: How mobile has already replaced desktop
  • The UX & SEO Venn: Transforming old tensions into an integrated digital vision
  • Earning media coverage, social shares & engagement for next-gen SEO

Delegate Sample:

  • Head of SEO, Car Division – Autotrader
  • Head of SEO – Matalan Direct
  • Head of Digital Marketing – Aldermore Bank
  • Digital Marketing Director – Zuto
  • Head of Digital Development – Silentnight Group
  • Head of Content – Rentalcars.com
  • Customer Marketing Director – The Fragrance Shop
  • Head of Digital Delivery – Findel Education
  • Marketing Director – Shearings Holidays
  • Senior Technical SEO Manager – Missguided
  • Senior SEO Analyst – BBC
  • Senior Search Marketing Analyst – MBNA
  • Senior SEO Manager – The Co-operative Group
  • Senior Marketing Manager – Argos
  • Professor of Marketing – University of Liverpool

Official Partners:

Official Partners - Search Leaders Masterclass #SLManc16