Agenda #PRSL16

About Marketing Masterclass Series

9.00am-9.30am: Registration with fresh tea/coffee & biscuits served upon arrival

9.30am-9.40am: Welcome by Chair – Ian Harris, CEO at Search Laboratory

9.40am-10.00am: Keynote Address – Ben Bisco, Head of Digital at JD Williams

Setting The Trend in Campaign Development: A Collaborative Approach
The explosion of digital and social media has seen the lines between PR, Brand, SEO, Social & Content Marketing becoming more blurred, with the integration of the differing processes, cultures & objectives of these channels and their teams becoming more difficult. Many brands and agencies are struggling to get everyone to work together harmoniously in communicating their brand story and customer proposition.

In this session Ben will reveal the successful approach implemented by the N Brown Group, which not only changed the way in which their internal teams work more collaboratively, but through the award-winning ‘Simply Be Real Campaign’ transformed their ability to communicate the brand proposition in an ever-changing digital age.

10.00am-11.00am: Expert Roundtables

11.00am-11.15am: Coffee Break

11.15am-12.45pm: Expert Roundtables

12.45pm: Close by Chair