9.00am-9.30am: Registration with fresh tea/coffee & pastries served upon arrival
9.30am-9.40am: Welcome by Chair
9.40am-10.00am: Keynote Address by Paul Morris, Head of Digital & Social Media at The Co-operative Group (Top right in featured picture)
Building Castles for B.A.D.A.S.S influencer marketing
This session will cover the B.A.D.A.S.S framework for optimal content distribution. It will also deal with building relationships and establishing Trust with influencers. Finally the Co-op’s practical Social SEO model will be showcased with case studies on how this has been applied in the real world.
10.00am-11.00am: Expert Roundtables
11.15am-12.45pm: Expert Roundtables
12.45pm: Close by Chair