Programme #MLleeds

The masterclass promises to deliver an engaging learning experience for all delegates, as five leading experts from digital, insight, creative, PR and social media share their latest thinking on tackling some of the biggest issues that marketers face.

Here is a preview of the expert sessions that will be delivered on the day at #MLleeds, with the event running between 9.00am-12.00pm on Tuesday 21st April 2015 at Elmwood’s office in Leeds.

The dynamics of brand attraction

In this session, Simon and Sarah will be give an overview of how neuroscience informs the creation of emotionally engaging brands, and how marketers can use this to disrupt the market and build deeper consumer engagement to increase sales and market share.

Simon Preece HEADSHOT cropped Sarah Dear HEADSHOT cropped

Simon Preece, Director of Effectiveness & Sarah Dear, Managing Director at Elmwood

The now & next of digital marketing: Key online trends impacting your business in 2015

As the role of digital marketing continues to evolve, with the customer’s mobile experience, online discoverability and digital innovation all reshaping the agenda, Ian provides insights into the future of doing business online. This session will explore the key online trends that will affect your business over the course of this year, provide practical advice and debunk some common misconceptions, as well as providing a toolkit to help you sharpen your online plans for the months ahead.


Ian Lloyd, Director of Digital Operations, WMG

Back to the future of public relations – Top 10 game changers for PR

PR suffers from cobbler’s child syndrome. In this session, Stuart examines what it needs to do to reclaim its reputation by highlighting the top 10 game changers for PR professionals. It looks at the essential skills of the future for both in-house PR professionals and PR consultancies.


Stuart Bruce, International PR Advisor at Stuart Bruce Associates

Are we happy with the route research is taking?

Market research has undergone dramatic change in the last ten years; more than in the last 50 – but has it changed for the better? In this session, Duncan takes a closer look at how some of these changes are preventing consumer insight from reaching its full potential and what can be done about it.

Duncan McCallum

Duncan McCallum, Founding Partner at McCallum Layton

The most powerful conversation your brand could have today

Often overlooked, social tone of voice is one of the most undervalued assets for an organisation yet it is the foundation for a brand’s entire social media presence.

In this session Laurra will give clear insight on how brands can benefit from a more strategic and thoughtful approach to their social tone of voice, and why playing it safe or getting it wrong can result in disengagement and a disjointed brand proposition.

Laurra Davis

Laurra Davis, Creative Director at Brilliant Social Media

Click here to confirm your interest in attending the Marketing Leaders Masterclass


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