Expert Speakers #DLMLeeds

Tom Salmon, Managing Director at Epiphany

Tom Salmon

Tom’s is a season marketer and strategist with over 15 years of experience in marketing communications and change management. As Managing Director, Tom is responsible for Epiphany (UK and Australia). Alongside overseeing Epiphany’s portfolio, Tom has a focus on innovation at the award-winning agency and a keen interest in new technologies, approaches and how organisations can harness them.

Tom Ollerton, Marketing & Innovation Director at We Are Social

Tom Ollerton

Tom’s career in digital has taken him from mobile marketing through digital and finally found him in his natural home at the global social media agency We Are Social.

A regular on the speaking circuit and a digital all-rounder, Tom drives marketing and innovation at the agency, which counts brands such as adidas, Heinz, Tesco, Lenovo & Google amongst its clients. Tom is the co-founder of The Innovation Ramble a weekly podcast exploring the world of innovation one subject at a time.

Alex Craven, CEO at Bloom

Alex Craven

With more than 15 years’ experience in marketing and strategy development, Alex was voted one of the UK’s most influential people in digital by The Drum magazine. As one of Bloom’s founders, Alex explores the ever-changing technological landscape to build and lead teams that thrive on turning that change into new and exciting opportunities for our clients.

As a specialist in ecommerce digital marketing campaign management, social media, search, web design and development, he’s worked with major brands such as Emirates, itv, Sky, and Hitachi.

Mitch Vidler, Head of Digital Analysis at Jaywing

Mitch Vidler

Mitch plays a vital role in helping clients get the most out of digital – turning their data into actionable creative insights while enhancing the profitability of their assets. He is responsible for digital projects for a variety of clients, overseeing digital analysis, targeting and product development.

Mitch joined Jaywing from retail intelligence specialist Symphony EYC, where he was Vice President of Strategy. He was an original founder of SDMV, a digital and purchasing agency that worked with leading UK FMCG brands. As part of this role, he co-wrote and developed the Slingshot platform, which allows customers to place products straight into the baskets of their chosen retailer from any brand communication. In addition, Mitch has far-reaching experience in building real-time targeting mechanics, having worked with many well-known brands including Kelloggs, Kraft and PepsiCo.

Gavin Shore, Creative Director at Jaywing

Gavin Shore

Gavin has overall responsibility for creative output at Jaywing. He’s developed an affinity for ideas and creating brand communications that, like any good story, can move and captivate people, to take them on a journey. Gavin has an infectious passion to lead creative teams and drive the vision for an idea, along with the humility to understand that what truly matters isn’t who creates the idea, but what it can achieve.

Gavin has been instrumental in winning and working on accounts for many of the UK’s most recognisable brands, including The Co-operative Bank, First Direct, Oxfam, Regatta and E.ON.

Ian Harris, CEO & Founder, Search Laboratory

Ian Harris

Ian is the founder and CEO of global search engine marketing agency Search Laboratory. For the last nine years his unique scientific and mathematical approach to search engine optimisation and pay-per-click advertising has seen him grow Search Laboratory from a two-man operation to today employing over 150 in-house search specialists and linguists, managing a world famous client list.

Ian’s career began in programming, which led to him being appointed as CTO for one of the world’s largest web localisation companies. Here he helped companies such as British Airways, IBM and HSBC tap into new overseas markets online. During his time as CTO Ian witnessed many large organisations trying to build search marketing campaigns in multiple languages – either by translating keywords or by using a student intern. Ian wanted to fill the gap in the market for a dedicated multilingual search engine marketing service and subsequently created Search Laboratory in 2005.

David Crawford, Founder at The Digital Strategy Unit (Official Chair)

David CrawfordDavid is an experienced and passionate digital marketing strategist having worked in digital for the last 15 years, with 10 years plus before that in traditional marketing communications.

David has held senior, board level roles in specialist digital and integrated agencies such as McCann Erickson, Made By Pi, BJL, twentysix and Branded3. He has also run his own successful consulting business working with agencies and brands on improving their digital performance – again, both at a business/operation levels as well as part of the marketing communications mix.

He’s worked across a broad cross section of businesses across pretty much most major sectors, working with brands such as Walt Disney Parks & Resorts, American Airlines, UPS, Bentley Motors, Guardian News & Media, Johnson & Johnson, Travelex and Virgin Holidays.

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