Delegate Registration Opens for Digital Superchats #2

Registration is open for Digital Superchats #2 (Digital PR)

We have officially opened the delegate registration process for our second installment of Digital Superchats; the online session will focus on the popular area of Digital PR.

Event: Digital Superchats #2 (Digital PR)
When: Thursday 6th May 2021
Time: 9.00am to 10.30am (UK Time)
Book Seat to Attend: Click here to register for a seat at the event

In this edition, our panel of industry experts from connective3, Digitaloft and Smoking Gun PR will each deliver a series of short presentations – sharing their latest thinking on the hottest issues shaping the Digital PR landscape. Areas of focus include: Building brand authority & trust, driving online visibility and maximising SEO value to stay ahead of the competition.

To maintain our strict quality control process, there’ll be a 40-seat “Delegate Capacity” for the event; passes will not be available to anyone working within an agency, consultancy or freelance role.

 Digital Superchats is Produced by the Marketing Masterclass Series in association with:

Official Partners of Digital Superchats #2 (Digital PR)

 

Digital Superchats Goes Live

Register to attend Digital Content Leaders Masterclass, Manchester

We’re delighted to officially announce the launch of Digital Superchats – our exciting new online events brand.

As part of the “Digital Superchats” series, marketers from consumer-facing brands will gain full access to the latest insights, trends and cutting-edge strategies from a diverse range of industry leading experts on all things digital.

Over the course of the coming 12-month’s, we’ll be producing a series of online events that will cover the full digital landscape including: SEO, Paid Media, Content, Digital PR, UX, CRO, Performance Marketing, Data/Insight, Conversion Rate Optimisation (CRO), Talent Aquisition/ Training & Development and much much more…

Marketing Masterclass Series’ Chief Producer John McCambley says “The core focus of Digital Superchats is to deliver hugely topical events, led by respected leaders from the UK Digital Industry, so that marketers can access the latest thinking on digital strategy in a friendly and engaging environment.”

Digital Superchats

Our very first Digital Superchats event will be led by Bind’s Max Hoppy and will take place on Thursday 25th February 2021. Find out more about Max’s session here and how to book your seat.

Remember to follow us across all our social media channels to stay fully updated on all breaking news about our events and latest blog content.

Related Content:

Lead a Future Digital Superchats Session 

The Best in Digital Awards 2021

The Search is on for The Best in Digital 2021

The Best in Digital Awards Launch

We’re delighted to officially announce the launch of The Best in Digital Awards 2021!

After 6 years of successfully delivering live events across the digital marketing space, we thought it was time to expand our offering and introduce an awards element that further complimented the series and delivered an awards experience with a difference.

Whilst the live events will always remain at the heart of what we do, the current climate provided the appropriate opportunity to expand the service portfolio and also add some fresh energy into the series.

The Best in Digital Awards aims to recognise those digital campaigns that have delivered truly fantastic results and the knockout format promises to add more excitement to the judging process. The deadline for all entry submissions is Friday 29th January 2021.

Categories open for submission include:

  • Best in Organic Search (SEO)
  • Best in Paid Search & Biddable Media
  • Best in Content Marketing
  • Best in Digital PR
  • Best in Data & Insight
  • Best in Integrated Digital

Official Logo for The Best in Digital Awards 2021

If you’d like to stake your claim as The Best in Digital – Get involved!

Highlights from #CONTENTMANC20

Digital Content Leaders Masterclass 2020

We’re delighted that last week’s Digital Content Leaders Masterclass in Manchester proved to be a massive success with all our delegates.

The post event survey has revealed that we managed to achieve a record delegate satisfaction score of 96%. The event was also attended by a record number of clientside delegates, further demonstrating that the Marketing Masterclass Series is growing to become one of the most reputable event brands in the North of England. Read our reviews here.

The event, which took place at The Bridgewater Hall in Manchester on Tuesday 25th February 2020 brought together some of the leading thinkers and marketers from many of the UK’s best known consumer brands.  The 15th event in the Marketing Masterclass Series provided delegates with the unique opportunity to discuss, debate and share knowledge on the big issues facing content marketers and digital leaders in 2020.

Digital Content Leaders Masterclass 2020

Our Official Master of Ceremonies – Bind’s Joint MD Max Hoppy (Right), welcomed delegates, before Malcolm Slade, Epiphany’s Director of SEO  delivered his keynote talk, which focused on the area of maximising the value of content. Malcolm shared some fantastic real-life examples and personal experiences and was a clear hit with the audience.

Following the keynote, delegates took part in a series of roundtable sessions, which addressed the latest strategies and developments that were shaping the content marketing and digital landscape. See the gallery here.

The #CONTENTMANC20 event also provided delegates with a fantastic networking opportunity, in which they were able to meet peers and make new connections with attendees from: Argos, Ao.com, Matalan, PrettyLittleThing, HSBC, JD Sports Fashion, Gazprom Energy, LNER, Booking.com, PZ Cussons, N Brown Group, Skipton Building Society, Hotter Shoes, Pets at Home, Auto Trader UK, Yorkshire Water, United Utilities, Cotton Traders and many many more…

The Digital Content Leaders Masterclass was produced in association with partners: Forward Role, Epiphany, Zazzle Media, connective3, Positive, Bind, Woven, Digitaloft and Smoking Gun.

If you’d like to stay fully up-to-date about future events in the series, please remember to connect and follow us across our social media channels (LinkedIn, Twitter, Facebook, YouTube and Instagram).

Delegate Registration is Officially Open for Digital Content Leaders Masterclass 2020

This Week's Event

We have now officially opened delegate registration for our next event in the series – Digital Content Leaders Masterclass, which takes place at The Bridgewater Hall in Manchester on Tuesday 25th February 2020.

This will be the 3rd edition of the digital content focused masterclass and the 15th event in the Marketing Masterclass Series, which was launched in 2015.

The Digital Content Leaders Masterclass will showcase a series of expert insights from industry leaders on the big issues, trends and developments fueling digital content strategy. The event will focus on the critical role of digital content in 2020 and its impact on driving digital performance across: search marketing, audience engagement, conversion, customer retention and brand awareness & visibility.

If you’d like to stay up-to-date with all the event developments, feel free to follow the official hashtag #CONTENTMANC20 on Twitter. The Digital Content Leaders Masterclass is produced by the Marketing Masterclass Series in association with Zazzle Media, connective3, Positive, Digitaloft, Smoking Gun, Woven Agency and Forward Role.

If you’d like to attend the event, please visit our registration page here

Register to attend #PAIDMEDIAMANC19

Paid Media & Digital Advertising Leaders Masterclass

Registration is officially open for the Paid Media & Digital Advertising Leaders Masterclass, which will take place at the Museum of Science and Industry in Manchester on Tuesday 24th September 2019.

The masterclass will showcase a series of expert insights from industry leaders on the big issues and emerging strategies that are driving brand and commercial performance across the paid media and digital advertising landscape.

The #PAIDMEDIAMANC19 event will provide delegates with a unique learning experience via a series of engaging and insightful roundtable sessions. The event will provide a forum for sharing knowledge, best practice, discussion and networking with peers from across the digital marketing industry.

If you’d like to secure a delegate pass and seat at the event, please complete the registration form and we’ll be in touch with next steps.

What to expect at #DIGITALMANC19 (Preview)

What to expect at #DIGITALMANC19

With just 2-weeks to go until the Data & Digital Effectiveness Leaders Masterclass officially kicks-off at the Museum of Science and Industry in Manchester (Wednesday 1st May 2019), here’s what delegates can expect at #DIGITALMANC19.

The event will start with the official keynote, which will be delivered by Jaywing’s Dr Catherine Kelly and Hermes’ Head of Marketing & Digital, Kyle Fedyszyn. In their session, Catherine and Kyle will share a real-life case study of how a data-led approach is helping to drive marketing  and digital effectiveness for the parcel delivery brand (synopsis below).

Say goodbye to guess work: Discover four steps to data-driven attribution modelling (Official Keynote)

In today’s tough retail environment, marketing budgets are under increasing scrutiny, with the justification of marketing activity being the biggest challenge marketers face. Siloed, channel-based reporting that requires self-correction is no longer enough, there is an industry-wide necessity for a more sophisticated, accurate way of understanding and measuring marketing performance and ROI.

During the keynote, Catherine and Kyle will share four steps to a best practice data-driven approach to attribution and how Hermes is looking at data, not just for attribution, but for complete business transformation.

Mark Bower at Woven Agency - Official Master of Ceremonies at #DIGITALMANC19

Following the keynote, delegates will then take part in a series of roundtable experiences which will explore the strategic and tactical benefits of utilising a data-led and integrated approach to driving effectiveness across the digital channel.

Our official Master of Ceremonies, who’ll ensure everything runs smoothly on the day will be Woven’s MD, Mark Bower (picture insert). The #DIGITALMANC19 masterclass will also provide delegates with a fantastic networking opportunity in a relaxing environment, in which they’ll be able to meet peers from a diverse set of industries – from across the North of England.

If you’d like to attend, register here.

Delegates already confirmed include: Vodafone, HSBC, Interflora, AO.com, Plusnet,  Footasylum, Fanatics International, Slater and Gordon, BookingGo,  Sofology, Safestyle, Matalan, N Brown Group, Shop Direct, University of Manchester and many more…

[slideshare id=142743343&doc=digitalleadersmasterclassopthigh-190429134013]
 
The event is produced by the Marketing Masterclass Series in association with Jaywing, WMG, twentysix, Search Laboratory, Loud Mouth Media, Go Inspire, KMP Digitata, Woven Agency and Forward Role.

Jaywing & Hermes Set To Deliver Official Keynote Presentation at #DIGITALMANC19

Jaywing and Hermes to deliver #DIGITALMANC19 keynote

With just 5-weeks to go until the Data & Digital Effectiveness Leaders Masterclass kicks-off in Manchester, we’re delighted to confirm that the official keynote will be delivered by Jaywing’s Marketing Practice Director, Dr Catherine Kelly and Hermes’ Head of Marketing & Digital, Kyle Fedyszyn. Full details of the keynote session are below and you can also view the live programme here.

Say goodbye to guess work: Discover four steps to data-driven attribution modelling 

In today’s tough retail environment, marketing budgets are under increasing scrutiny, with the justification of marketing activity being the biggest challenge marketers face. Siloed, channel-based reporting that requires self-correction is no longer enough, there is an industry-wide necessity for a more sophisticated, accurate way of understanding and measuring marketing performance and ROI.

In the session, Catherine and Kyle will share four steps to a best practice data-driven approach to attribution and how Hermes is looking at data, not just for attribution, but for complete business transformation:

  • Step 1: Collecting the right data to describe and understand the full customer journey
  • Step 2: Constructing the model and predicting the possibility of success for every journey
  • Step 3: Using the insights gained to optimise your marketing strategy
  • Step 4: Running budget scenarios and quantifying the impact of moving your marketing budget between channels and campaigns
  • [Case example] How Hermes are using effectiveness insights to improve customer experience for consumers and retailers, and how this is starting to facilitate operational change across the business.

If you’d like to attend the #DIGITALMANC19 event, which will take place at the Museum of Science and Industry in Manchester on Wednesday 1st May 2019, please register here.

 

Highlights from #DIGITALMANC18

Highlights from #DIGITALMANC18

At our recent Digital Leaders Masterclass in Manchester, we were thrilled to see a huge turnout, with over 70 senior digital leaders from many of the UK’s most reputable brands and agencies in attendance.

The 12th event in the Marketing Masterclass Series took place on Tuesday 6th November in the heart of Manchester at the Museum of Science and Industry and provided delegates with the unique opportunity to discuss, debate and share knowledge on the big issues facing the digital – as we enter 2019.

Ian Lloyd at WMG as the Official Master of Ceremonies at the Digital Leaders Masterclass in Manchester

Our Official Master of Ceremonies – WMG’s Director of Digital Operations Ian Lloyd (Right), welcomed delegates, before Mark Leach, User Conversion’s Managing Director and former Head of eCommerce at Missguided (below) delivered his keynote talk which provided delegates with an in-depth understanding on how to set up a structured CRO framework and how to utilise analytics for success.

Following the keynote presentation by Mark, delegates took part in a series of five roundtable sessions, which addressed the current and future developments that were shaping search marketing, data, CRO, UX, Content Marketing and emerging digital technologies.

The event also provided delegates with a fantastic networking opportunity, in which they were able to meet their peers from a wide range of industries. Delegates on the day included: Steinhoff, Matalan, Iceland, BBC,  Virgin Media, Swinton Group, Arla, Footasylum, Hotter, Pets at Home, Slater and Gordon, BookingGo, Motors.co.uk, Cotton Traders, The Hut Group, Very.co.uk, Shearings, Aviva, Hermes,  Countrywide PLC and many more…

Mark Leach, MD at User Conversion and Keynote at Digital Leaders Masterclass in Manchester

In the post-event delegate survey, we managed to achieve a record 93% Positive Satisfaction Score. The event also achieved a record number of delegate registrations and continues to demonstrate the growing reputation and popularity of the Marketing Masterclass Series.

The Digital Leaders Masterclass was produced by the Marketing Masterclass Series in association with partners: McCann Connected, Edit, WMG, User Conversion, Search Laboratory, Blueclaw, LION+MASON, Digitaloft and Forward Role Recruitment.

We’ll be announcing further details about our 2019 event schedule very soon!

Related Content:

View the gallery

Read our latest delegate reviews

View the official event showreels

 

What to expect at #DIGITALMANC18 in Manchester

Programme for #DIGITALMANC19

As part of our build-up to November’s #DIGITALMANC18 event in Manchester, we wanted to take a brief look at what delegates can expect. 

The Digital Leaders Masterclass #DIGITALMANC18, which is the 12th in the Marketing Masterclass Series, will take place at the Museum of Science and Industry in the heart of Manchester on Tuesday 6th November 2018. The event will bring together many of the North’s senior digital marketers and industry leaders to learn, share knowledge and tackle the biggest issues shaping digital.

Mark Leach - Managing Director at User Conversion

The event will kick-off with the official keynote presentation by User Conversion’s Mark Leach (Former Head of eCommerce at Missguided). In his session, Mark will reveal how to develop  a structured optimisation framework, which utilises analytics and reporting on actual test performance, rather than arbitrary conversion rate.

Following the keynote, delegates will take part in a series of roundtable sessions which will explore the big issues in Search, Data & Analytics, Technological Trends, Content Marketing, Digital Transformation and the User Experience.  Explore the full programme details.

Topics Include:

  • Using the right data to improve digital performance (Data & Analytics)
  • Search marketing in 2019 & Beyond (Search)
  • Digital Disrupters in Marketing (Emerging Technologies)
  • Lessons learned from launching 100+ content campaigns in 2018 (Content)
  • How to maximise your optimisation efforts (Conversion Rate Optimisation)
  • Tips and strategies for delivering effective digital transformation (UX)

The event will also provide delegates with a fantastic networking opportunity – meeting their peers from a diverse set of industries (from across the North of England). Delegates already confirmed include: Iceland, BBC, AO.com, Virgin Media, Sky Betting & Gaming, Footasylum, Pets at Home, Slater and Gordon, BookingGo, Brother International Europe, Motors.co.uk, Safestyle, Spectrum Brands, University of Manchester, Shearings Holidays, Aviva, Countrywide PLC and more…

The Digital Leaders Masterclass event in Manchester is produced by the Marketing Masterclass Series in association with McCann Connected, Edit, IDHL Group, User Conversion, Search Laboratory, Blueclaw, LION+MASON, Digitaloft and Forward Role Recruitment.

Related Content:

Register To Attend Digital Leaders Masterclass #DIGITALMANC18

VIP Delegate Passes for #DIGITALMANC18

Full Programme Details for #DIGITALMANC18 in Manchester