If you’d like to join us at the Paid & Biddable Leaders Masterclass in Leeds on Tuesday 5th September 2017, registration is now officially open.
After successfully launching the last five events in Manchester, we’ve decided to return to Leeds for our next masterclass – so that we can continue to expand our geographical reach and make the roundtable-based events as accessible as possible.
We’ll be adding further details in regards to the venue, agenda and industry leaders very soon.
The event in association with Epiphany, Journey Further, Home Agency, Search Laboratory, Adthena and JV Recruitment will be the 9th masterclass in the rapidly growing series.
Register To Attend
If you’d like to join us at the Data & Insight Leaders Masterclass #DLManc17 in Manchester on Tuesday 4th April 2017, registration is now officially open.
As marketers continually struggle with the wealth of data being produced, and try to overcome the many challenges of turning this data into actionable insights, we’ve decided to turn our focus to launching the Data & Insight Leaders Masterclass.
The masterclass will provide a unique learning experience, bringing together a diverse selection of the industry’s leading ‘Data & Insight’ thinkers in one room – To generate discussion, and share knowledge. #DLManc17 aims to equip delegates with a series of useful tips and strategies on how to harness complex data, and use it to drive conversion, customer experience and marketing performance.
The event will be held at the 5-Star Radisson Blu Edwardian in Manchester, and take place within The Walters Suite (9am to 1pm).
Register To Attend #DLManc17
With 2016 soon coming to an end, we thought we’d end the year on a high by confirming Etihad Stadium as our official venue partner for next month’s Search Leaders Masterclass in Manchester.
After successfully launching four ‘New’ masterclass events across the city in 2016, we’re already looking to extend the reach of our events, and also introduce a few new things along the way.
Delegates already confirmed for #SLManc16, which will be held in the Mancunian Suite at Etihad Stadium on Tuesday 29th November 2016 includes: Manchester City FC, BBC, MBNA, PZ Cussons, Missguided, Irwin Mitchell, Autotrader and The Co-operative Group to name but a few.
Latest #SLManc16 Delegates
The masterclass in association with Home, Search Laboratory, Greenlight, Branded3 and Blueclaw will bring together some of the industry’s finest digital talent, as they discuss the big issues that are shaping the search marketing landscape.
To secure your seat at the Search Leaders Masterclass – Register Here
After the successful launch of the last two masterclass events in Manchester – next up will be the UX Leaders Masterclass #UXL16, which will take place on Tuesday 20th September 2016.
Delegates already confirmed for #UXL16 include: Kellogg’s, Bank of America, Shop Direct, Sky Bet, Boots, Missguided and many more of the UK’s biggest and best consumer brands.
Further details about the venue and programme will be updated over the next few weeks.
The masterclass in association with The UX Agency, Home and SimpleUsability will bring together a selection of the industry’s finest digital and creative talent, as they discuss the big issues and developments that are shaping the User Experience (UX) landscape.
To secure your seat at the UX Leaders Masterclass #UXL16 – Register Here
With just over 5-weeks to go until the PR & Social Leaders Masterclass kicks-off, I’m delighted to confirm that the event will be taking place at the 5-Star Radisson Blu Edwardian in Manchester on Tuesday 24th May 2016.
Delegates with be able to enjoy a fantastic experience in the comfort of one of the UK’s best hotel venues, with the masterclass being hosted in the private ‘Walters Suite’.
Registration will take place between 9.00am-9.30am with complimentary refreshments being served upon arrival.
Register to attend #PRSL16
After the successful launch of the Content Leaders Masterclass in Manchester in January, I’m delighted to announce that the 5th installment in the Marketing Masterclass Series – PR & Social Leaders Masterclass #PRSL16 will also be taking place in Manchester.
The event kicks-off with registration between 9.00am-9.30am on Tuesday 24th May 2016 – finishing at 1.00pm. Details of the venue and official keynote speaker will be updated later this week.
The masterclass in association with Greenlight, Brass, Search Laboratory and Blueclaw will bring together a selection of industry leaders and delegates from some of the UK’s biggest and best brands to share their expertise and discuss the big issues that are shaping the brand comms landscape.
Latest New Delegates #PRSL16
If you’d like to attend the masterclass, please register here
I’m delighted to officially announce that The Co-operative Group’s Head of Digital & Social Media Paul Morris (top right in picture), will be our guest speaker at the Content Leaders Masterclass #CLManc16, which takes place in Manchester on Tuesday 26th January 2016.
The event is the 4th installment in the ‘Marketing Leaders Masterclass Series’, and will aim to address the big issues in content marketing.
In Paul’s keynote – Building Castles for B.A.D.A.S.S influencer marketing, he will reveal the B.A.D.A.S.S framework for optimal content distribution, and also address the importance of building relationships and establishing trust with key influencers. Paul’s talk will also demonstrate how the SEO ‘castle’ schematic has been implemented to improve SEO performance across the Co-op.
The masterclass will bring together a selection of industry leaders and delegates from some of the UK’s biggest and best brands, as they take part in a series of roundtable-based discussions, which look at:
- The future of content marketing: Brands thinking like publishers
- Creating the right content strategy that your audience can emotionally engage with
- Content creation for maximising organic search visibility
- How to amplify and promote your content to extend reach and drive conversion
- Tactics for measuring the effectiveness of your content
If you’d like to attend #CLManc16, register your seat here
With just 1-week to go until the Digital Leaders Masterclass #DLMLeeds kicks-off at the Round Foundry Media Centre in Leeds on Tuesday 3rd November, the scene is set for what promises to be an action-packed day of learning for all delegates.
Attended by a senior digital audience from many of the UK’s most reputable brands, delegates will have the opportunity to a listen to a series of talks from industry experts including Epiphany, Jaywing, Bloom, Search Laboratory and We Are Social, as well as the opportunity to take part in the special ‘Brand Protection’ roundtable led by Igniyte.
#DLMLeeds is the 3rd installment in the ‘Marketing Leaders Masterclass Series’, with plans already in place for the launch of the ‘Content Leaders Masterclass‘ on Tuesday 26th January 2016 in Manchester.
- Tom Salmon, Managing Director at Epiphany
- Mitch Vidler, Head of Digital Analysis at Jaywing
- Gavin Shore, Creative Director at Jaywing
- Tom Ollerton, Marketing & Innovation Director at We Are Social
- Alex Craven, CEO at Bloom
- Ian Harris, CEO at Search Laboratory
- Caroline Skipsey, Managing Partner at Igniyte
The masterclass will be officially chaired by The Digital Strategy Unit’s Founder David Crawford.
To find out more details about the speakers, agenda and delegates who are attending, please view the official brochure below.
At November’s Digital Leaders Masterclass in Leeds, we’ll see an additional format added to the official programme, with Igniyte’s Caroline Skipsey chairing an expert roundtable session, which takes a closer look at how brands can manage and protect their online reputation.
The roundtable session will take place after the masterclass and run between 1.00pm-2.00pm on Tuesday 3rd November 2015. The session will accommodate ten delegates, so please register your interest to secure a seat; lunch and refreshments will be provided. Further details of the session can be found below.
Brand Protection Vs Conversations Online
Caroline Skipsey, Managing Partner at Igniyte
It is estimated that there are now 65 million comments left monthly on social platforms, review sites and forums. Managing online conversations about a brand is fast becoming an internal struggle for Marketing and Customer Services teams; who’s responsibility is it to deal with them? Who should respond to them and how can you control the amount of negative posts and encourage positive posts?
Brand reputation and trust go hand-in-hand, in this roundtable – Caroline will discuss the processes for managing conversations online internally, and how you can implement processes and procedures to increase trust in your brand online and minimise the risk of an online crisis.
If you would like to attend, please complete the registration form
I’m delighted to announce that both We Are Social and Jaywing have been added to the speaker line-up at November’s Digital Leaders Masterclass in Leeds.
The event will be the 3rd installment in the ‘Marketing Leaders Series’, after the successful launch of both ‘Marketing Leaders’ and ‘Brand & Audience Engagement’ masterclasses which took place in April and July 2015 – in association with Elmwood and Network Marketing.
The masterclass will be attended by senior digital marketers from some of the UK’s biggest and best brands, who’ll come together to listen to 5 industry experts discuss the hottest issues in digital.
We Are Social’s Tom Ollerton will take to the stage in his session to reveal – The Future of Social Media; Tom will look at the major trends that will shape social media in the next year from a technology, content, culture and business context.
If you’d like to attend the masterclass, please register here.