The current economic uncertainty means that sales and marketing professionals are under more pressure than before to deliver greater commercial results, whilst having to continually demonstrate the ROI effectiveness of their business development strategies.
Whilst traditional marketing tactics such as PR, direct marketing, trade events, brand sponsorship, experiential marketing, face-to-face meetings, list purchasing, telesales and advertising still have a role to play in many modern marketing plans – the rise of social media marketing means that a new powerful marketing weapon exists; one that can be quite cost-effective with the added benefits of real-time customer engagement and measurability.
This blog will consist of a series of 7 installments (each looking at a simple and yet practical social media marketing tool) which can be used cost effectively by SME marketing professionals.
The first installment to be published tomorrow will look at: “Twitter as an effective marketing weapon” and will offer practical examples of how it can be used within the SME marketplace to support brand awareness and lead generation.
Hope you enjoy my blog!